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SG10T

SG10T. Paul Denimarck September 2011. Contents. Product Line and the SG10 fit Introduction Timeline SG10T configuration details Country Certifications Value Proposition and Positioning Target Audience Key Competition Pricing Summary. Intermec Scanner Range. Industrial. SR61 T. SR61B.

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SG10T

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  1. SG10T Paul Denimarck September 2011

  2. Contents • Product Line and the SG10 fit • Introduction Timeline • SG10T configuration details • Country Certifications • Value Proposition and Positioning • Target Audience • Key Competition • Pricing Summary

  3. Intermec Scanner Range Industrial SR61 T SR61B Build a more competitive product range SF51 Light Industrial General Purpose SR30 Value Scanner SG10T Tethered (Oct 2011 announcement)

  4. SG10 Introduction Timeline • First Production units available for shipment August 25. • Production general availability (PQA) on September 25. • Public launch go live / addition to insider and public website on October 18.

  5. SG10 Entry Scanner Simple, Affordable & Reliable

  6. Product Overview • SG10T-USB001 and SG10T-KBW001 • G - general purpose • 10 – entry class • T – tethered • USB – USB cable kit • KBW – KB Wedge kit • Key characteristics • Simple, Affordable and Reliable • Source of differentiation • 1D solid state imager and one low price available to all • Roadmap • No line extensions identified at this time.

  7. SG10 Product Profile

  8. Country Certifications

  9. Value Proposition/Positioning Statement/Messaging Framework

  10. Target Audience • Target markets • General Purpose scanning in retail and commercial apps • Applications • Counter / Desktop scanning • In store Retail – POS, Specialty counters • Commercial services (office scanning) - Insurance / Law Firm document tracking • Access Control, Tool Crib • Library book check out and in • Buyer, influencer, end user • Buyer - IT and or Purchasing managers (low value transaction) • Influencer – Operations managers / end user • End user preference key to acceptance • Market size, opportunity (70% mkt $ & 80% units)

  11. Major Competitive Scanners DatalogicQuickScan QD2300 (1D laser) Motorola LS1203 (corded 1D laser) Honeywell 4145 Eclipse (corded 1D laser)

  12. Competitive Overview

  13. Pricing Strategy Summary Introduce at a leading competitive price vs. existing laser based technologies. Best list and lowest price to drive volumes through DMARS.

  14. THANK YOU!

  15. Q&A

  16. COMPANY CONFIDENTIAL

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