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Learn the five key components of a well-structured presentation, create presentation improvement goals, and enhance your professional presentation skills in this engaging session.
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You're Absolutely Fabulous!: Proven Presentation Skills for WLP Professionals Session M315 ASTD ICE 2012
Our Expectations • Engage and Participate • Ask Questions • Take away at least one item (tip, thought, action item, network contact, etc.)
Our Learning Objectives • Identify the five key components of a well-structured presentation • Create 2 or 3 presentation improvement goals that can be met within 30 days.
Today’s Topics • What is a Presentation? • The 5 Key Components of a Presentation • Professional Preparation • Content Preparation • Performance Skills • Asking Questions • Summary & Closing
Ice-breaker Exercise Turn to your neighbor and answer the following questions: • In exactly 7 words, describe what you do, without using “I,” “we,” or the name of your company. This is an opportunity to create your own headline -- a conversation starter to begin with a VERB or ACTION OPPORTUNITY. • In what communication situations are you most comfortable (i.e., discussions, public speaking, formal presentations, interviews, one-on-one discussions, parties, family gatherings, etc.)? • In what communication situations are you un-comfortable?
Today’s Topic 1: What is a Presentation?
Any kind of presentation is… “… the act of working to change the content of another person’s mind at a particular time and place. By adopting the philosophy that presentations can happen anytime, anywhere, you open up a whole world of presentation possibilities.” Presenting Learning. Bingham, Tony, and Tony Jeary. Alexandria, VA: ASTD Press, 2007 (pp.18- 19)
Types of Presentations • Formal training sessions & seminars • Speeches • Sales presentations • Facilitated events (workshops, team meetings, etc.) • One-on-ones (in-person or virtual) • Electronic presentations (Faxes, emails, WebEx, Skype, PowerPoint) • Branding messages
Consistency of Our Communications All of our presentations = a series of linked messages used to create consistent communications, leading to a greater chance of our desired results being fulfilled.
Today’s Topic 2: The Key Components of a Presentation
The Five Key Components of Any Presentation • Clearly-identified Subject & Agenda • Preparation & Audience Analysis • Hook, Grabber, Close, and Call to Action • Body with 3 Content Blocks • Summary with Key Take-away Points
Hook Subject Grabber Agenda Point 1 Point 2 Point 3 Body Block 1 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 2 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 3 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Summary Key Take Away Point 1 Key Take Away Point 2 Key Take Away Point 3 Close. Call to action!
Keeping It Basic 2. 3.
Today’s Topic 3: Professional Preparation
Addressing the Audience Needs Fully answering key questions regarding your audience will facilitate effective preparation, and thus ensure an effective, award-worthy presentation.
Addressing the Audience Needs Do I know this audience and what it wants and needs to hear? • What are the demographics? • What are the audience’s concerns, issues, hopes and expectations? • Are they prisoners or eager participants in my session? • Are they experts on my topic, or new to it? • What’s the climate of their organization? • What kind of news have they had?
Four Key Things Your Audience Wants • To Be Interested. Get their attention Fast ---and keep it! • Benefits. (WIIFM) Make it the easy Listening station… • Information that’s needed and can be used immediately..not Too Much nor not Too Little • To Be Educated and changed by your presentation
Exercise: Digging Deeper to Know Your Audience • In groups of 2-4 people, take 5 minutes to brainstorm a list of questions you would to answer regarding the audience of a typical presentation. Ideally, these would all be answers you’d gather in your preparation phase. • At the cue of your facilitator, take 30 seconds to select someone to share your list with the full group.
Sample Audience Questions • Who are they? • How were they selected to be participants? • How many will be attending? • How much do they know about the topic? • Are they friendly or hostile to your presentation? • Where have they gotten their information? • What information do they want and need? • What attitude might your listeners have toward you, your subject, and your organization? • What ideas, feelings, experiences do you share with them?
Audience Analysis Going from the bottom up
Idea Exchange Disagreement is OK! Stay open and value the connection w/the other person.
Today’s Topic 4: Content Preparation
5 Building Blocks for Preparing Content • Establish Purpose • Inform • Convince • Entertain • Educate
5 Building Blocks for Preparing Content • Select an Opening Statement, focusing on the Central Theme • Use interesting facts and statistics. • Give examples or relate a pertinent story. • Use effective quotations. • Pose relevant questions. • Give a demonstration or use an exhibit.
5 Building Blocks for Preparing Content • Gather Material • Speak to people who are knowledgeable about your subject. • Research the topic. • Write down anything that’s pertinent to your experiences and ideas. • Assemble all your materials before you write your presentation.
5 Building Blocks for Preparing Content • Arrange the Body of Your Speech Logically • Pose challenge, then offer a solution. • Make a point, then support it with an example or a statistic or a quote. • Make comparisons and use emotional appeals.
5 Building Blocks for Preparing Content • Plan the Conclusion Carefully • It should recapitulate the main idea, remind the audience of the key points, and produce a dramatic and memorable effect.
Building Blocks of Self Marketing Hook Subject Grabber Agenda Point 1 Point 2 Point 3 Body Block 1 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 2 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 3 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Summary Key Take Away Point 1 Key Take Away Point 2 Key Take Away Point 3 Close. Call to action!
The Five Key Components of Any Presentation • Clearly-identified Subject & Agenda • Preparation & Audience Analysis • Hook, Grabber, Close, and Call to Action • Body with 3 Content Blocks • Summary with Key Take-away Points
Content Preparation Exercise (Find the Instruction Sheet in your Hand-out Package)
Today’s Topic #5: Performance Skills
What Your Audience Detects…. • Visual Impressions: Appearance, grooming, positive energy • Voice Projection: Vocal quality, tone, pace • Body Language: Demeanor, gestures, carriage, facial expressions • Public Speaking: Preparation, intention, passion, embraced nervousness • Manners: Professionalism, social diplomacy • Non-Verbal Signals: Eye contact, handshakes, spatial relationships, likeability • Confidence: Esteem of self and others, trust • Source: Management Institute of Technology
Elements of Effective Oral Communication • Voice – Be pleasant to listen to. • Enunciation – Be clear and concise. • Modulation – Vary the pitch speed and volume. • Appearance – Be professional. • Body Language –appropriate gestures and facial expressions • Posture –convey confidence
Performance Skills: Poise & Stature • Get Ready • Release energy, relieve tension • Arrive early • Introduce yourself to meet the audience as individuals • Remember the “right” handshake
Performance Skills: Poise & Stature • Get Set • Channel nervousness to positive energy • Have good posture and stand tall • Remember that your visual impression can enhance or detract
Performance Skills: Poise & Stature • GO! • Communicate one-on-one • Maintain eye contact • Focus for 3-5 seconds • Speak slowly and clearly • Watch “word crutches”
Skill Attitude Cycle of Success Practice Knowledge
Today’s Topic #6: Asking Questions