Customer Relationship Management System - Solastis

1. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM Customer relationship management system refers to the technologies, strategies, and practices that business organizations use to examine and manage customer data and interactions all through the customer lifecycle, with the aim of improving sales growth and enhancing customer service relationships. Also, Customer Relationship Management is a system which helps to manage and control any interaction with the customer. The whole relationship incorporates direct communication with customers, including. •Sales and service-related processes, analyzing customer behavior •Predicting customer behaviors and trends THE BENEFITS OF CRM When implemented Professionally, CRM systems offer many benefits, including: CONSISTENCY Customer Relationship Management brings consistency and helps track calls and work that is recorded in a centralized location. The system integrates the business’s workflow and saves the time used for daily tasks. As a result, it will increase customer engagement and provide consistency. CLARITY CRM helps organizations accomplish clarity and organization of action, and firmly holds related information responsible for making customer communication very clear and yielding. Suddenly from distributed email inboxes, you move to a common platform where all business communication is available at a central location. If an agent is not available then other colleague or manager can intervene. MEASUREMENTS Once all the information is available at the central location, measurement of performance by processes, people and statistics of enquiries can be generated. This gives valuable insight into operations of the company.