Debunking CRM Myths People Commonly Believe - Solastis

1. DEBUNKING CRM MYTHS PEOPLE COMMONLY BELIEVE Customer Relationship Management or CRM is not a new concept. In the past two decades, a wide range of different types of CRM software platforms has come and gone. Corporations with operations across continents and smaller companies with a regional reach, many of them have integrated these systems in their organizations. The popularity of CRM systems is mainly driven by the growth-oriented approach adopted by businesses to stay relevant in the market. An expertly-designed platform enables them to automate business processes and improve the quality of their services across all domains. Unfortunately, a significant number of organizations still have some reservations that prevent them from adopting a CRM system. Lack of knowledge and misinformation about the subject breed CRM myths. However, these myths are completely baseless and surface when organizations get intimated by migrating to CRM. This is why it’s important that you know not only the common CRM myths but also how to debunk each of them. Here is how you can do just that: MYTH 1: CRM SOFTWARE PLATFORMS ARE COMPLEX Organizations across several industries still have the perception that integrating and using a CRM platform is complex. They think that they need someone tech savvy or someone with a degree in IT to be able to operate the CRM.

2. This myth is completely untrue as these days most CRMs are designed to be used by everyone across a company. Developers pay close attention to keeping the functions and the entire system user- friendly. For instance, the Solastis CRM+BPM Software Platform is designed to be used effectively by anyone with basic computer skills. These basic skills will be enough to help you become proficient in the system. You need only getting used to the program by devoting some time to learn how to use it. It’s not as complex that some people will have to believe. MYTH 2: CRM IMPLEMENTATION IS VERY EXPENSIVE This myth is somewhat based off of a fact that is now obsolete. Decades ago, when the CRM technology was still in its nascent stages, companies spent thousands of dollars to buy and get the software installed. Other related costs such as setup, hardware, licensing, and training, etc., would also bring up the cost. In addition to that, there were only a limited number of developers offering an effective CRM solution. But this is now counted as CRM myth as technology has made giant leaps in the past few years. Market competition along with efficient advancements in development allows developers to drop prices, making it affordable for even startups to invest in an effective CRM system. MYTH 3: CRM SOFTWARE IS APPLICABLE TO GIANT CORPORATIONS ONLY This CRM myth is basically an extension of the one mentioned before it and rises from the same roots as the previous one. CRM software was quite expensive when it was first introduced, only big corporations with the budget to cover all costs associated with CRM implementation could afford it. This is not the case now as costs have dropped and CRM is now much more affordable. In fact, various developers have come up with CRM systems specifically designed for startups and smaller businesses. The Solastis CRM+BPM Software Platform is designed to cater to the needs of all sizes of organizations at an affordable rate. Furthermore, you will end up saving money as it will allow you to automate processes and increase productivity. MYTH 4: CRMS ARE JUST GLORIFIED DATABASES FOR STORING CUSTOMER INFORMATION This CRM myth is completely untrue. CRMs are much more than just a software platform for storing customer information. Advancements in technology and adaptation to changing needs have changed how CRMs function. The newer CRM systems come with a suite of features that can be applied across the organization. Gone are the days when CRM was just used to keep track of customer data in the sales and marketing departments.

3. MYTH 5: ONLY SALES TEAMS CAN USE CRM It’s true that CRM systems are crucial for sales teams as they help improve the sales process. Sales agents can use the software to automate and centralize not only internal lead or case management but also improve customer service. But CRM’s functionality and applicability are not limited to just the sales team. CRM software platforms come loaded with various features that prove useful across other departments as well. Vendors like Solastis include features that centralize all customer information at one place. For example, the finance team can have access to sales records, cost reports, and other related information. Marketing teams can use the data reports from the CRM to study customer trends etc. MYTH 6: CRM LACKS DATA SECURITY Most modern CRM platforms are built on cloud technology, wrongfully leading organizations to question the safety of their data. This concern over data security is understandable as news of data leaks and breaches are heard frequently. However, what makes this a CRM myth is that developers have adopted better ways to ensure data security. For instance, Solastis uses SSL encryption, password protection, and then further 2-factor security for more stringent security. Businesses can take some measures on their own to safeguard their data. This most important thing they can do is choosing a trustworthy vendor. In addition to that, they can encourage training for safety practices and instill close monitoring of the security systems.