1 / 53

Advertising

Advertising. Unit 3. ADVERTISING. The act of a company paying to promote their ideas, products, or services through mass media. IS IT IN YOU?. GATORADE. THEY’RE GRRRRREAT!. FROSTED FLAKES. PROTECT THIS HOUSE. I WILL. UNDER ARMOUR. B A D A B A B A B A I’M LOVIN IT!. McDONALDS.

martint
Download Presentation

Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising Unit 3

  2. ADVERTISING The act of a company paying to promote their ideas, products, or services through mass media.

  3. IS IT IN YOU?

  4. GATORADE

  5. THEY’RE GRRRRREAT!

  6. FROSTED FLAKES

  7. PROTECT THIS HOUSE.I WILL

  8. UNDER ARMOUR

  9. BA DA BA BABAI’M LOVIN IT!

  10. McDONALDS

  11. SNUGGLES FABRIC SOFTNER

  12. TACO BELL

  13. PROMOTIONAL ADVERTISING • Advertising designed to increase sales

  14. PROMOTIONAL ADVERTISING • The company used promotional advertising to sell more frozen pizzas. • Sales were very slow for the car company so they used promotional advertisements to increase sales. • FedEx was losing customers to UPS so they decided to do more promotional advertising in order to get customers to use their service instead.

  15. INSTITUTIONAL ADVERTISING • The process a company uses in order to create a favorable image and foster goodwill in the market place.

  16. INSTITUTIONAL ADVERTISING • Because of recent criticism about the high fat and cholesterol content in their food McDonalds used institutional advertising to promote a healthy diet menu and change their public image. • Through their institutional advertising campaign the cigarette company donated thousands of dollars to cancer research in hopes of looking better in the public’s eyes.

  17. INSTITUTIONAL ADVERTISING

  18. ADVERTISING CAMPAIGN • A group of various forms of advertisements coordinated to meet a specific goal of a company.

  19. “Just Do It”

  20. “You’re in Good Hands?”

  21. “Imported from Detroit”

  22. Call or Click today

  23. MEDIA • Agencies, means, or instruments used to convey advertising messages to customers.

  24. BROADCAST MEDIA • Advertising done through either the radio or television.

  25. Broadcast MEDIA • The company chose the television as their preferred media to promote their service

  26. Broadcast MEDIA • Radio seemed to be the best media to use in order to spread the company’s message

  27. SPECIALTY MEDIA • Relatively inexpensive, useful items featuring a company's name or logo that are given away; also known as giveaways.

  28. Specialty Media

  29. Digital/Online Media Least expensive form of advertising media. Forms include internet pop-up and banner ads as well as email and text messaging.

  30. Digital MEDIA

  31. PRINT MEDIA • Advertising which uses newspapers, magazines, direct mail, directories and billboards.

  32. PRINT MEDIA • In order to reach only people in the Detroit metro area the company only uses the newspaper as its media source.

  33. PRINT MEDIA

  34. HEADLINE • The phrase or sentence that captures the readers’ attention, arouses their interest, and entices them to read the rest of the ad.

  35. HEADLINE • Here’s a quick way to break up a cold. • Save $50 on your next shopping purchase. • LIMITED TIME OFFER • Do you make these mistakes? • HUGE SALE! • It’s FINALLY here! • You maybe missing something important.

  36. COPY • The selling message of the advertisement

  37. ILLUSTRATION • The photograph, drawing or other graphic elements used in an advertisement.

  38. SIGNATURE • The distinctive identification of a business; also known as a logo

  39. SIGNATURE

  40. SLOGAN • A catchy phrase or words that identify a product or company.

  41. SLOGANS • “Taste the Rainbow” • “Drivers Wanted” • “You are now free to move about the Country” • “____ Gives you wings” • “What's in Your Wallet?” • “Buy It. Sell It. Love It.” • “Better Ingredients. Better Pizza” • “Finger Lickin’ Good” • “Be All You Can Be” • “Breakfast of Champions” • Skittles • Volkswagen • Southwest • Red Bull • Capital One • eBay • Papa Johns • Kentucky Fried Chicken • U.S. Army • Wheaties

  42. Slogan Signature Illustration Headline Copy

  43. Example: • Headline? • Copy? • Illustration? • Signature? • Slogan?

More Related