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Integrated Systems for Web Content Management and Membership Development

From a single person and modem in 1997 to a team with shared vision and integrated systems in 2007. Our content management system enables headquarters and hospital staff to create, edit, manage, and publish web content, ensuring consistent website appearance and navigation. Explore our online resources for membership development and donor relations. Goals for 2007 include introducing an online experts guide, enhancing the research website, and incorporating multimedia. www.shrinershq.org receives 154,500 daily hits and 56.4 million hits a year.

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Integrated Systems for Web Content Management and Membership Development

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  1. 1997 2007 One person, a computer and a modem … One team, shared vision and integrated systems Stages of internet adoption…

  2. 1997 One person, a computer and a modem …

  3. 2007 One team, shared vision and integrated systems…

  4. Content Management System… enables specified Headquarters and Hospital staff to create, edit, manage and publish web content. This template-based system allows us to maintain standards in design and functionality, ensuring consistent website appearance and navigation.

  5. Temple Resources Membership Development • Membership Development Resources Temple Accounting • Temple Accounting Manual (BATS) (pdf) • Shrine Fundraising Policies & Procedures (pdf) Public and Community Relations Your one-stop shop for one-sheets, speakers kits, campaign materials, logos, artwork, photos and more! • Public Relations Materials Burn Awareness Week 2007 Materials Education "So You're Going to be a Potentate" (pdf) A handbook for newly elected Divan members The Shrine Club President's Administrative Guide (pdf) The Shrine Temple Unit Director's Administrative Guide (pdf) Leadership: PowerShop training online

  6. Links…

  7. Membership Development section

  8. Membership Development pages Online resources to attract new members • Membership manual • Membership materials• Forms, letters and presentations • T.R.A.C materials• Membership development news• “Shriners Making it Happen”

  9. Links…

  10. Donor relations pages Donor-focusedgiving experience • Designate hospital • Recurrent giving• Shrine Temple credits • Instant acknowledgement• Honor/Memorial gifts• Added AmEx & Discover • Surveys/story sharing

  11. Online donations 69% of gifts given online were designated for a specific hospital $

  12. www.shrinershq.org • formal plan • shared vision • integrated with business processes • managed by a skilled team

  13. 2006 milestones: • convert site to a content-managed system • incorporate enhanced donations section • incorporate improved career center • assume responsibilities of the East-West Shrine game Web site

  14. 2007 goals: • introduce an online “experts guide” • incorporate an online health library • enhance the research Web site • incorporate multimedia in the hospital and fraternal sections • introduce multilingual pages • encourage the hospitals and Shriners to continue contributing quality content

  15. Shrinershq.org traffic report… 154,500 daily hits 56.4 million hits a year

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