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S.E.O

S.E.O. Search Engine Optimization. 1. History of Google. Began January 1996 Stanford University California Larry Page and Sergey Brin “BackRub” used a system of checked backlinks.

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S.E.O

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  1. S.E.O • Search Engine Optimization 1

  2. History of Google • Began January 1996 • Stanford University California • Larry Page and Sergey Brin • “BackRub” used a system of checked backlinks • Backlink -  any link received by a web node (web page, directory, website, or top level domain) from another web node. • <a href=“http://www.flippinghut.com”>buy websites</a> 2

  3. Googlebot • Googlebot – (Spider, robot, crawler) crawls webpages and links to index each page into Google’s Database. • Sitemaps – Sitemaps help users navigate and spiders crawl the webpages easier. • Robots.txt – a file which you use to control where the robots crawl your site. 3

  4. Cache and Indexing • Cache – Google contains a cache of how each page looks. Google will index this cache as the robots crawl it. • Google takes a “Screen Shot” of your website as is. All elements of the website including text and images are recorded in Google’s Cache and is Indexed into Google’s Database. • Google’s robots scan your website to update Google’s Cache and re-index each page. • You can how often you want Google’s spiders to index your page via the Google Webmaster Tools admin. 4

  5. Page Rank • Google assigns Page Rank to sites issuing them authority. • Page Rank consists of PR0 – PR10. • Sites like Google, Facebook, Yahoo all consist of Page Rank 9. • Think of Page Rank as voting power 10 being the strongest. • Sites related to the topic of backlink are worth more credit. • .EDU and .GOV links are worth more then .COM links • Page Rank - Link Juice flows though links. 5

  6. Do Follow / No Follow Links • Google invented No Follow links to keep page rank from flowing. • <a href=“http://www.flippinghut.com” rel=“nofollow”>buy websites</a> • Do Follow Links Transfer Page Rank and Link Juice. • It is good to have a mixture of no follow / do follow to keep it looking natural. 6

  7. Google Sandbox • Penalized for using Spam Techniques • Placed in a Sandbox for 2-3 Months • Google Algorithm score lowered • Not officially a proven thing. Very debatable in the SEO world. 7

  8. White Hat / Black Hat • Two types of SEO White hat / Black Hat SEO • Black Hat SEO are considered spammy / looked down upon techniques • White hat techniques will be all hand completed work. • Many Black Hat SEO companies use bots and backlink blasters. • Google Penguin / Panda Compliant 8

  9. Google Panda / Google Penguin • Google Panda a change to Google’s algorithm released February 2011. The changed aimed to lower the rank of “low-quality” sites or “thin sites”, and return higher-quality sites near the top of the search results. • Google Penguin a change to Google’s algorithm released April 24, 2012. The update is aimed at decreasing search engine rankings for websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creating of duplicate content, and others 9

  10. On Page SEO Optimization • Fresh Unique Content • Meta Title • Meta Description • Keyword Density 1-4% • H1, H2, H3, Bold Tags • Easy Navigation • Use Image Alt Tags as anchor text keywords. 10

  11. Off Page SEO Optimization • Relevant links are worth more credit. • Higher PR links are worth more credit. • Lower Out Bound links are worth more credit. • Mixed anchor texts of Do Follow / No Follow are good. • .org links are worth more authority then a .com link. • Age of the website has some authority weight. 11

  12. Google Adwords Tool • Helps determine how many searches you can expect for keywords • Shows you competition for Google Adwords • Great for choosing SEO keywords • Use Exact term to get better results • Shows Monthly Global And US Search Results • https://adwords.google.com/o/KeywordTool 12

  13. SEO Tools • http://www.pagerankchecker.com – PR Checker • http://www.backlinkwatch.com – Backlink Checker • http://www.traffictravis.com – SEO Analyst tool • http://www.google.com/analytics - Google Analytics • http://www.google.com/webmaster/tools - Google Webmaster Tools • http://www.alexa.com – Traffic analysis • http://www.mattcutts.com/blog – Google SEO expert (works for Google) 13

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