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INTRODUCING ICOM

INTRODUCING ICOM. The global independent communications network. FOR AGENCIES. Who want: International resources, support & connections for clients Exchange of ideas, information for their business Who don’t want: Distant management & control. FOR CLIENTS. Who want:

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INTRODUCING ICOM

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  1. INTRODUCING ICOM The global independent communications network

  2. FOR AGENCIES • Who want: • International resources, support & connections for clients • Exchange of ideas, information for their business • Who don’t want: • Distant management & control

  3. FOR CLIENTS • Who want: • International resource with local market focus • Local owners, integrated services ... where clients come first • Who don’t want: • Holding company bureaucracy • Wall Street focus

  4. ICOM is: • INDEPENDENT • INTERNATIONAL • INTEGRATED • INTERACTING • INTERCONNECTED

  5. ICOM IS INDEPENDENT • Founded 1950 as multi-local network • Agencies owned/operated locally • Members own ICOM • Cooperation high – overhead low

  6. ICOM IS INTERNATIONAL • Total billings + $2.5 billion USD • Total income + $380 million • 70 member agencies • 80 offices • 50 countries

  7. GLOBAL COVERAGE

  8. ICOM STRUCTURE • Entrepreneurial/collegial/no politics • Simple By-laws & Policies • Governed by Board of Directors

  9. ICOM FINANCES • Organized as non-profit • Income from member dues & fees • Budget approved annually, reviewed quarterly by the Board

  10. THE ICOM IDEA • What’s best from the multi-nationals • What’s best about being independent ICOM Independents Multinationals

  11. THE MISSION(s) • Provide effective integrated communications resources to clients internationally • Provide a free exchange of ideas, information & support for members

  12. INTERNATIONAL STANDARDS • ICOM agencies may use common formats • Strategy Forms • Client Communication Brief • Competitive Analysis Summary • Agency Media Brief • Agency Copy Brief • Media, Marketing, Creative Planning Models

  13. SHARED ACCOUNTS • Hilton (Hotels): Thailand/Creative Inhouse (lead), Rayken/China • Corningware (cookware): USA/C-K Chicago (lead) & USA/Viva Miami • AirTran (Airlines): USA/C-K Chicago (lead), Puerto Rico/Arteaga • ABIC (food): Brazilian Assn. of Coffee Indstries – Brazil/Rino Publicidade (lead & USA, Chile, Germany & France • Brooke Capital Corp (Insurance Agency Franchisor):Kansas City/BKV (lead agency), Chicago/CKPR

  14. SHARED ACCOUNTS • Guatemala Tourism Commission (Tourism): Guatemala/Jaquemate (lead) & El Salvador/Publinter & Brazil/Rino Publicidade • Oil Can Henry’s (auto service): USA Miami/Viva& USA Portland/Turtledove Clemens • European Commission (Consumer Rights): Belgium/Fast (lead ), Malta/Switch, Slovenia/Kraft & Werk, Czech Republic, Slovakia/Magic Seven, Hungary/Victoria CyberCom, Poland/BrandStorm • USO (nonprofit): USA Virginia/Williams Whittle (advertising) & USA/C-K Chicago (PR)

  15. SHARED ACCOUNTS • Wellcare (insurance): USA/C-K Chicago (lead) & USA Miami/Viva • Maxiefectivo (Financing): Guatemala/Jaquemate (lead), El Salvador/Publinter

  16. HOW IT WORKS • Lead Agency: • Prime client contact • Sets priorities, strategies & schedules • Works centralized or decentralized • Monitors/enhances work of network • Reports monthly: • Progress against goals • Competitive activity • Financial results

  17. ICOM IS INTEGRATED • Members do more than ads: • Strategic Planning • Public Relations • Direct Marketing • Sales Promotion • Event Management • Design & Identity • Interactive Development

  18. No member does everything, but the network can do anything

  19. ICOM IS INTERACTING • Annual International Management Conference • All agencies attend for 4 days • Venue rotates between regions • Beijing ‘09 • Annual Regional Meetings ’08 • Asia/Pacific - Taipei • Europe/Middle East/Africa - Bucharest • North American - Boston • Latin American – Lima

  20. INTERCONNECTED • ICOM web site: • www.icomagencies.com • ID: Team • Password: ICOM • Public side: • General Network Information • Member Portfolios • Publicity Clips, Newsletter • Contact Links

  21. INTERCONNECTED • Members Only side (protected): • Library of Cases, Creative Work • Past Speeches, Presentations • Comprehensive Search Engine • Client List Data Base • Forms & Stationery Downloads • Events Registration • Member Forums

  22. CLIENT BENEFITS • An international network resource that works well together with a local market focus • With agencies run by local owners offering integrated services ... where clients & staff are more important than Wall Street

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