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Surveys

Surveys. We would like to know… Berkeley College. Presented by: Andrea John. Berkeley College is a co-educational private college specializing in business Seven locations in New York and New Jersey and an online campus Total Enrollment - 6035 FTE 6384 headcount Academic Programs

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Surveys

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  1. Surveys We would like to know… Berkeley College Presented by: Andrea John

  2. Berkeley College is a co-educational private college specializing in business • Seven locations in New York and New Jersey and an online campus • Total Enrollment - 6035 FTE • 6384 headcount • Academic Programs • 9 BBA programs • 12 BS programs • 13 AAS programs • 1 AS program • 3 certificate programs

  3. Why a Survey…? • Valuable tools • Confirmation • Gather informative data

  4. The Surveys • We currently use four surveys • Exit Interview survey • RSVP survey • Pending Application survey • Opt Out survey

  5. Exit Interview Email Link to Interview Survey Link to Opt-Out Survey

  6. Exit Interview Survey Via Pathfinder Link on VIP (Pathfinder) page

  7. Exit Interview Survey

  8. Why The Exit Interview Survey? • Exit Interview Survey • Sent within 24 hours of visiting a campus • Gives us feedback • Networking

  9. Répondez S’il Vous Plaît (RSVP Survey)

  10. Répondez S’il Vous Plaît (RSVP Survey) • Used for: • Open House • Major specific events • Reminders • Can add an appointment setting option

  11. Répondez S’il Vous Plaît (RSVP Survey)

  12. Why The RSVP Survey? • RSVP Survey • Allows us to keep track of more specific information • Bringing friend • How many seats to reserve • Reschedule appt if not attending

  13. Pending Application Email Link to “what happened” survey

  14. Pending Application Email

  15. Why The Pending Application Survey? • Pending Application Survey • Surveys can be used as gentle but urgent reminders • Gives us feedback • More accurate follow up

  16. Opt-Out Survey Link to Opt-Out Survey

  17. Opt-Out Survey

  18. Why the Opt-Out Survey • Opt-Out Survey • More Information • Marketing • Clean up

  19. Results • 123 responses to an Open House survey • (0.34%) - 61,544 prospects received this email • 46 responses to a Parent Day Open House survey • (0.55%) – 6,660 parents received this email • 28 responses to a Fashion Workshop survey • (0.16%) – 12,895 prospects received this email • 357 responses to the Exit Interview survey • (9.1%) – 3,310 prospects received this email • 67 applicants filled out the Pending Application survey • (4.1%) - 1,603 applicants received this email

  20. Andrea John Contact information: Berkeley College 99 Church Street White Plains, NY 10601 914-694-1122 X 3305 ~ atj@berkeleycollege.edu

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