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Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood

Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood. CLA Annual Conference: Defying Gravity. Let me out of here!. Making the case for outreach Use your words ROI, Relationship Marketing, …Market Evolution Focus on retention and satisfaction Never too much ROI

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Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood

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  1. Reading is So Delicious:Outreach and EvaluationJoanna AxelrodLori Easterwood CLA Annual Conference: Defying Gravity

  2. Let me out of here! • Making the case for outreach • Use your words • ROI, Relationship Marketing, …Market Evolution • Focus on retention and satisfaction • Never too much ROI • How much of your yearly staff effort is already spent on Summer Reading? • …for the little children Reading is so Delicious! – Outreach and Evaluation

  3. I’m out, now what? • Where to go • Usual suspects: schools, fairs, religious institutions, community events • Going for the heart: underserved populations: Food Bank, Youth Detention Facility, Low Income Communities • Maximizing your outreach time • Choose venues for maximum number of people or maximum impact • Could a well trained volunteer do this? Reading is so Delicious! – Outreach and Evaluation

  4. So that happened. Evaluation Presentation Continuation Show your outreach was worth it and keep the partnerships going. Reading is so Delicious! – Outreach and Evaluation

  5. Evaluation California Library Association

  6. Presentation Charlotte Mecklenburg Library

  7. Continuation

  8. Contact Us • Joanna Axelrod: Jaxelrod@escondido.org • Lori Easterwood: leasterwood@saclibrary.org The California Summer Reading Program is a project of the California Library Association, supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. Reading is so Delicious! – Outreach and Evaluation

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