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Using Connectivity to Find Happiness

Using Connectivity to Find Happiness. Mike VanNieuwkuyk Executive Director, Global Automotive J.D. Power & Associates. Wards Interior Conference May 22, 2013. Importance of New Vehicle Technology. Advanced Technology Playing Larger Role in Vehicle Selection.

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Using Connectivity to Find Happiness

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  1. Using Connectivity to Find Happiness Mike VanNieuwkuyk Executive Director, Global Automotive J.D. Power & Associates • Wards Interior Conference • May 22, 2013

  2. Importance of New Vehicle Technology

  3. Advanced Technology Playing Larger Role in Vehicle Selection Most Important Factor in Choosing Your Make/Model Automotive Emerging Technology Purchase factors with a 3 percentage point or more increase from 2008 to 2012 Source: J.D. Power & Associates Initial Quality Study (IQS) (2008-2012)

  4. Market Trends

  5. U.S. Light Vehicle Sales: Steady and Healthy Total Sales In Millions Retail Sales In Millions Sources: J.D. Power & Associates and LMC Automotive, February 2013

  6. U.S. Model Activity: More Choices, Improved Choices Models Increase in New and Refreshed Products New minus Drops (3) (20) (1) (11) 9 14 14 Redesign 19 24 21 22 36 46 47 Facelift 41 33 26 43 43 40 38 Sources: J.D. Power & Associates and LMC Automotive, February 2013

  7. Quality Equality Quality gap between best and worst brands Quality as a Differentiator Quality as a Given Source: J.D. Power & Associates 1987 through 2012 U.S. Initial Quality Study (IQS)

  8. Redefinition of Quality Traditional Quality Consumer Quality Design Quality Consumer Behavior

  9. Quality Improvement: 2007 vs. 2012 Increased Complexity (Soft “Inadequacies”) …Usability has taken on greater importance Source: J.D. Power & Associates 2007 through 2012 U.S. Initial Quality Study (IQS) unless noted otherwise

  10. 16:23 per Week Time in Vehicle Average Daily Time In Vehicle Expanding needs • Increased flexibility (personalization, customization) • Increased functionality (value, usability) Weekday Weekend 2 hours 4 minutes* 2 hours 27 minutes* *Source: 2011 Arbitron Inc./Edison Research/Scarborough Research

  11. Future Generation of Drivers • Individualistic and self-directed • Adept at social networking but are not personally social • Function well in a virtual environment • Have a global perspective • Environmentally aware • Well educated • Technically savvy • Lifelong use of communication and media devices • Self identified experts at multi-tasking • Expect instant action and satisfaction Ability to do what they want, when they want, where they want… SAFELY

  12. Items Brought into VehicleEveryday/Few Times a Week – Minimum 50% 95% of consumers regularly bring a mobile phone into the vehicle Source: J.D. Power & Associates 2009 Vehicle Interior Needs Study (VINS)

  13. Connectivity Interests

  14. Emerging Technology Interests ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  15. Emerging Technology Interests: Connectivity ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  16. Emerging Technology Interests: Device/Application Link^ Types of Connectivity Owners Would Like to Integrate Traditional In-Vehicle Information and Services Social/Personal Connections News and Entertainment Resources Professional and Personal Organization Personal Information Resources ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  17. Emerging Technology Interests: Usability ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  18. Add in the Complexity of Connected Services

  19. Emerging Technology Interests: Ultimate Enabler – Autonomous Driving ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  20. Emerging Technology Interests: Ultimate Enabler – Autonomous Driving 2012 2013 Source: J.D. Power & Associates 2013 Emerging Technologies Study

  21. Thank You Mike VanNieuwkuyk Executive Director, Global Automotive J.D. Power & Associates mike.vannieuwkuyk@jdpa.com

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