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FMC: Driving the Transition to IMS

FMC: Driving the Transition to IMS. Ken Kuenzel VP and Founder Covergence Inc. What’s Driving the Move to FMC?. The move to the mobile handset as the users primary device for placing calls. It’s always with the user It contains their contact database;

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FMC: Driving the Transition to IMS

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  1. FMC: Driving the Transition to IMS Ken Kuenzel VP and Founder Covergence Inc.

  2. What’s Driving the Move to FMC? The move to the mobile handset as the users primary device for placing calls It’s always with the user It contains their contact database; For the business user it provides email For the consumer is provides, texting, music and other services A Growth Opportunity for Mobile Operators A Strategic Threat to Fixed-Line Operators Despite higher cost and the availability of fixed lines, users increasingly use mobile devices to place calls indoors By offering the convenience of mobile devices with the advantages of fixed-line service, carriers believe they can protect and grow core revenue As the mobile market nears saturation, adding new users will no longer provide the necessary revenue growth Mobile operators plan to grow by converting fixed-line usage to mobile usage - give mobile users superior indoor coverage, one number and one handset

  3. FMC is not About VoIP Its about rich, interactive, multi-modal communications experience Consumers, especially younger users, expect rich interactive experiences on any device Business users increasingly need anywhere, anytime access to voice, data, video, IM, presence, etc. Personal devices - mobile phones, handheld devices, and IPTV - will deliver rich, interactive user experiences IPT, Unified Communications, CEBP and other forms of real-time communications will streamline mission critical business processes

  4. What is Driving the Move to IMS?FMC and IM are Two Sides of the Same Coin IMS Defined A industry specification to enable service providers to quickly deliver rich, interactive IP-based services to both wireline and wireless networks IM Presence Conferencing Push-to-Talk IMS Driver Service providers need to provide a broad portfolio of services to attract and retain premium customers. VoIP is no longer the business, it becomes one of many rich, interactive services available to users Ringback Tones FM2 Control Plane Wireless Wireline Transport Plane

  5. Our Role in FMC and IMS The Covergence Session Manager Combines session-border-control functionality with policy-based application-level security, session routing and management to deliver a single point of real-time policy enforcement for real-time applications and services IMS Services RingBack FM/FM PoC Real-time Communications/UC IP • - Security policies • - Routing policies • - Monitoring policies • - Control policies • Interoperability policies IP VoIP

  6. Customer ExampleInteroute One To This From This • Interoute • The owner operator of Europe's most advanced voice and data network, encompassing over 53,000 kms of lit fiber • Needed to leverage this asset to provide innovative new service for corporate customers • The Result was the recently announced Interoute One • Delivers VoIP, video, IM and presence to both fixed and mobile users – today! • With the security, reliability and quality appropriate for business use • Without the need for new hardware, software or complex integration • Covergence enables the delivery of Interoute One • The only SBC that secures, controls, and manages multi-media collaboration applications like Microsoft Office Communicator (MOC) and Live Communication Server (LCS)

  7. Interoute One Interoute One - Exponentially Increases the Business Value of LCS/OCS Systems Interoute One • Securely extends unified communications across enterprises boundaries • Enables companies with LCS to communicate directly with other companies and the PSTN • Use all the communicator functions to their full potential (IM, Video, Calls, presence) • Connect to other companies for free • Receive inbound and make outbound calls • One number for all your telephony devices PSTN Company A Company E Voice, video, IM and presence Company D Company B Company C PROPRIETARY AND CONFIDENTIAL

  8. Summary FMC and IMS are Two Sides of the Same Coin • FMC is a critical strategic issues as mobile services are increasingly becoming a substitute to fixed telephony • Service providers are looking to IMS to define the architecture and standards that support the delivery of new revenue-generating services across fixed and mobile devices • But competitive forces are forcing service providers to deliver real-time services now, while they plan the evolution of their infrastructure toward full IMS compliance • As a result many service providers will not jump directly to IMS; they will proceed in phases • At Covergence we work with customers to enable the secure and managed deliver of rich multi-media services today with migration to the complete IMS standard in the future Service Plane Control Plane Wireless Wireline Transport Plane

  9. Thank You Ken Kuenzel VP and Founder Covergence Inc.

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