Introduction to Marketing Basic Concept Common Tools & Techniques

1. Introduction to MarketingBasic ConceptCommon Tools & Techniques

2. Marketing • Your product or service will not sell itself • How will you reach your core customer? • Branding creates your company image • Customer retention is cheaper than buying customers • Marketing is not selling

3. Sales Sales is converting prospects into customers by overcoming objections, asking for the sale and closing the deal.

5. The Marketing/Sales Funnel • You define your Ideal Customer, but they don’t know you exist • People are AWARE of you, but aren’t interested, YET! • People show INTEREST • The Prospect’s needs match your offer- DESIRE • Customer ACTS- You close the sale! • You deliver a great customer experience- Customer becomes an ADVOCATE! Advocate

6. Your Challenge • Identify and Create a desirable product • Definewho your best potential customers are • Determine the best way to reach them • Craft a marketing message they will respond to • Communicate that message effectively • Convert people who show interest into customers • Deliver a satisfying customer experience • Retaincustomers to be repeat customers/advocates

7. Where Do You Begin? • Craft your marketing message • Concise statement of your value proposition • Build that into your identity • Your company name • Your tag line • Develop your brand

8. Basic Tools and Techniques • Basic Marketing Tools/Tactics • Networking events • Business card • Elevator speech • Internet/Social Media/Email

9. Social Media: Select channels and tactics • Which channels do your ideal customers use? That’s where you want to be! • Tactics are a function of your business objectives

10. Social Media: Develop Content Strategy • Type of content • Form – how information is presented • Content • Time of posting • Frequency of posting

11. Social Media: Develop Budgets and Allocate Resources/Execute • Consider the tactics you’ve chosen to support your objectives • Prioritize tactics by their ROI timeframe