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What is Creaza?. An engaging suite of web-based applications where kids can use their imagination by creating, publishing and sharing digital stories Combines professional and user-generated content, creative tools and a social network in a new and innovative way
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What is Creaza? • An engaging suite of web-based applications where kids can use their imagination by creating, publishing and sharing digital stories • Combines professional and user-generated content, creative tools and a social network in a new and innovative way • Provides thematic content (content packages) that can be used right across the curriculum • Integrates with Virtual Learning Environments and Publisher content
Why Creaza? • Responds to the need for new media applications which can be used both in school and private life, or in a combination • Offers an unique composition of creative tools and compelling content libraries • All in the web browser
Status • Technology & concept is well proved • Sales have started, schools are buying! • Users are coming and returning: • 50 000 users today • almost 1 000 new users every day • 40% of our users are using the tools frequently • Target: 1 000 paying schools in 2009 • Signing up channel partners
Technical requirements • Internet • Web browser • Flash 9.0.115 or newer • Works on Linux, Mac and PC
Strategy • Compelling integration and joint business between three complementary parties: • Creaza • VLE’s • Publishers • One preferred Publisher per country • Sales through VLE’s and Publishers • Creaza provides presales, training of Partner and sales related material
General business modell • Creaza.com will offer a free demo-version of the tools and some content for personal use with limited storage space (20 MB) • VLE’s/Publishers is selling an integrated full-version to primary and secondary schools, which enables pedagogical use: • Single Sign On • Saving ”product” directly to your VLE folders • All products can be embedded in other VLE tools • Schools pay for hosting. Covers: • Hosting, 24x7 • Storage • Bandwidth • Backup • Streaming • Transcoding • Application maintenance • Content packages sold as separate annual licenses by Publishers
Pricing & compensation • Primary schools: 400 € per year, 4 Gb storage included • Secondary schools: 700 € per year, 7 Gb storage included • 5 Gb extra storage: 100 € per year • 35 % commision to Partner for new sale and renewals
Who supplies what? B2C(kids/parents direct) B2B(Schools through partners) Channel Offering Support XHands-on training XTeacher material XLesson activities XCustomized content X Integration with VLE X Content universes X X Creative tools X XInfrastructure X X Publisher VLE’s
Contact information • www.creaza.com • For more information, contact: • Bjørn Rustberggard • bjorn@inspera.no • +47 90 01 55 10