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VITO LETTER ASSIGNMENT

VITO LETTER ASSIGNMENT. Seminar with Duane Weaver. Build a Vito Letter. You will need to refer to chapters 9 through 16 (3 rd ed.) in order to create your letter. Chapters 7-11 will help you get your mind around what VITO cares about

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VITO LETTER ASSIGNMENT

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  1. VITO LETTER ASSIGNMENT Seminar with Duane Weaver

  2. Build a Vito Letter • You will need to refer to chapters9 through 16 (3rd ed.) in order to create your letter. • Chapters 7-11 will help you get your mind around what VITO cares about • Chapter 13 will guide you in the development of your vito letter.

  3. Some key points to consider • Call Objectives • Gather resources/research • HEADLINE (Chp. 13): • No more than 30 words long • VITOs interests • Establishes CREDIBILITY • Time Framed • Equal Business Stature • Based on a literal quote or verifiable factual information • Highlights tangible benefits of doing business • Highlights intangible benefits of doing business • Build in the same order VITO does • SAMPLE p. 120

  4. Your Vito Letter • To be handed in 15 minutes before the end of next class. • Include: • Cover page with section number, first and last name, student ID, as well as the standard assignment name, university, instructor, course and date. • Your VITO letter • References page (provides verifiable sources as appropriate) • Should be based on: • A VITO that represents your target buyer for your individual sales video project. I.E.: research a typical customer (VITO) and prepare a letter that grabs his attention.(This should help you prepare for the sales contact by understanding your benefits in VITOs terms). • This assignment is graded out of 10 marks.

  5. TODAY • Work on your VITO letter • NEXT CLASS: • Complete VITO letter • Bring Review Questions THANKYOU!

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