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Our Kitchen, Your Home

Our Kitchen, Your Home. Jasmina Hrustic & Kevin Vazquez Grade 11 Age 17. HPS. Mission Statement. Mission Statement

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Our Kitchen, Your Home

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  1. Our Kitchen, Your Home JasminaHrustic & Kevin Vazquez Grade 11 Age 17 HPS

  2. Mission Statement • Mission Statement • Our Kitchen, Your Home ensures that each customer receives professional, devoted, and friendly service. We pledge to provide affordable, nutritious meals using quality ingredients. To ensure that all families receive their home cooked meals on time. Finally, to thank each customer for the opportunity to serve them and their families. • Opportunity • Our service will prepare meals for busy families who lack time when they arrive home from work and desire a healthy meal option. HPS

  3. Business Profile Type of Business • Service • We prepare home cooked meals to be sold at our school on Fridays for families that either work and have no time to cook when arriving home or families just looking for a quick healthy meal Legal Structure • Partnership • It requires little paperwork to start and allows us to share our talents, ideas and responsibility HPS

  4. Qualifications We’re qualified to run this business because: • We have good customer service skills • We have cooking experience • We have great confidence in running this business • We have taken a Marketing/Entrepreneurship course • Will be ServSafe certified by July 2012 HPS

  5. Market Analysis Total Population 21,000 Target Market 650 Potential Market 442 HPS

  6. Target Market Segment Demographics Males & females 18+ with a high school diploma Geographic's SMSA families, will expand in the future to other Hartford Public Schools (HPS) Psychographics Make time for their children, busy working families looking for a quick healthy meal option Buying Patterns Willing to spend hard earned money on healthy meal options HPS

  7. Competitive Advantage Cook Yourself Dominos Our Kitchen, Your Home Factors Price Affordable None Affordable Quality of Product/Service Good Good Excellent Location Nationwide SMSA Your own home Reputation/Brands Excellent None Excellent Unique Factors/ Knowledge Pizza making skills Time consuming & Not enough skill Variety of foods HPS

  8. Marketing Mix SMSA Hartford, CT • Business cards • Online websites • Word of mouth Males & Females Families Ages: 18+ Devoted, friendly, and professional catering Affordable and includes some discounts to make it even more affordable HPS

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $20.00 Internet and business cards Publicity $0.00 Facebook, Instagram, Twitter, SMSA’s official website, and word of mouth Personal Selling $0.00 Our website with personal emails (Within SMSA’s website) Sales Promotion $69.98 Coupons – Purchase from us 4 times in a row without missing a week and get 25% off your next purchase. Total Monthly Promotional Expense $89.98 HPS

  10. Cost of Materials/Labor HPS

  11. Economics of One Unit 1 chicken dinner, rice, salad and fruit HPS

  12. Average Monthly Fixed Expenses HPS

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168 Jasmina Kevin

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 8,160 816 816 816 816 816 816 816 816 408 408 START HPS

  15. Monthly Break-Even Units $1,239.98 Monthly Fixed Expenses Monthly Break-Even Units = $4.17 Contribution Margin per Unit In an average month, the company will begin to make a profit after selling 297 units. HPS

  16. Projected Yearly Income StatementFirst Year HPS

  17. Start-Up Investment HPS Total Start-Up Investment $4,784.94

  18. ROS & ROI $19,437.27 $57,120.00 X 100 = 34% $.34 $19,437.27 $4,784.94 X 100 = 406% $4.06 HPS

  19. Financing Strategy Total Start-Up Investment $4,784.94 HPS

  20. Business Responsibility& Philanthropy Philanthropy • Our Kitchen, Your Home will provide 5% of their net profits to the Action Against Hunger ACF-USA Business Responsibility • Our customers will be aware of this by the Action Against Hunger ACF-USA logo located on our business cards & business website HPS

  21. Business & Personal Goals Personal Business • To get our business up and running (Aug) • Hire more employees & possibly a professional chef when business becomes stable • J: To graduate from SMSA with excellent grades & attend UCONN college • K: To graduate from SMSA with High Honors & attend a college of my choice in either CT, Mass or NY Short-Term • Perfect our cooking skills/talents through culinary school • Expand to all Hartford Public Schools • K: To graduate from college with a major in Business or Art and secure a job in one of those fields • J: To finish college & secure a job in the business field Long-Term

  22. No stress at all, we’re here for you. Thank you for your consideration. Our Kitchen, Your Home Visit our website: www.ourkitchenyourhome.webs.com HPS

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