Location intelligence

1. Location intelligence Dr. Wayne Gearey, PhD

4. The JLL GIS/ mapping technology continuum ( building location intelligence for the enterprise) Choosing the right tools to solve the problem Tailored web based Service and Desktop Professional Grade Desktop GIS Limited Capacity Web GIS

5. State of the art technology Scientific Understanding Intelligent Decisions • Custom micro market dasymetric modeling • predictive analytics • Business & economic incentives assessment • Multivariate modeling • Location elimination • Comparable employer interviews • Short-list location visits • Detailed real estate due diligence • Local / state government negotiations • Location selection • Discovery and definition • Key indicators • High level macro screen - iLocate technology • Micro, ESRI • Wage datbase Technology Data/ Modeling People Seamless location selection process (Location Intelligence system)

6. Strategic PlanningAn interdisciplinary approach to solve business challenges for our clients examining the business ecosystem Competition Culture Population Growth Sustainability Crime Education Quality of life Labor Availability Risk Business Economic Recovery Infrastructure Social Policy Urbanization & Development Unionism Poverty Employee Health Members Environment Wages Cost of Living …helping solve problems and answer questions 6

7. Location Intelligence Evaluate(Filter) Implement(Execute) Understand(Define)/ Plan Jones Lang LaSalle Location Intelligence Service Mapping Services Strategic Analysis Primary Research Leverage the following data for Mapping and Reporting Services for markets, trade areas and sites • Business Data mapping • Econometric data mapping • Housing Data mapping • Aerial Imagery mapping • Demographic Data mapping • Drive Time Analysis modeling • Center of gravity mapping • Researching and using additional data for macro and micro modeling • Property Ownerships • Rent rates • Traffic Counts • Developments / Construction • Zoning Information • Site Plans • Market Profiles • Creating macro and micro modeling for clients • Questionnaire • Market Analysis and site selection modeling • Labor Potential • Market Validation Study • Relocation Studies • Custom Key Indicators • iLocate Our goal is to help our clients understand the global business ecosystem and select a geography of opportunity

8. What LI can do for you • Macro tools • Identify metropolitan areas that best meet a user-generated set of criteria • Compare areas on a number of variables at the same time • Micro Tools • Zero in on specific areas at the community level for a better understanding of key indicators • Compare potential sites to better understand amenities, services, competitors, customers in the immediate vicinity and other indicators

9. Location Intelligence Macro/ Micro example: REST

10. REST – What is it? The Renewable Energy Site Tool (REST) is a tool created on-top of iLocate platform that dramatically reduces the time needed to identify ideal land and roof top sites for solar development. This tool can help utilities and other companies efficiently reach renewable energy goals. This tool uses data sets that have been converted to layers for use in iLocate. These layers include: Annual kilowatt hours for concentrating solar power, photovoltaic, and solar radiation on a national basis based on National Renewable Energy Lab data. Environmental data on annual precipitation, temperature, and information on water rights and flood plains. Electrical grid information relative to the capacity of transmission lines, substations, and utility territories Merging these data sets together will demonstrate where generation facilities can be developed with confidence. The key portion of the tool is a search engine where the user can enter in a variety of criteria to identify parcels in a dynamic, web-accessible map to highlight which ones offer the best opportunity for energy generation.

11. REST – Screenshot – Utility Scale Land Search

12. REST – Screenshot – Roof -Top Solar

13. REST – Screenshot – Wind Farms

14. REST - Value Previously organizations had used multiple tools or physical maps to address these site selection issues, involving a large amount of time, labor, and resources. The secret sauce is that in addition to these data layers, the tool has parcel information which is difficult to procure in mass quantity in an easy manner. Traditionally many companies were having solar or wind development teams physically drive along transmission lines to see what land was adjacent to these lines and then visit local municipalities to procure ownership records. This is an incredibly valuable tool for Jones Lang LaSalle to dominate the renewable energy industry and secure deep client base in a growing sector long-term.

15. Location Intelligence Macro example: iLocate

19. Location Intelligence Micro example: Healthcare

21. Define the right service area

22. Determine areas of future patient demand

23. Location Intelligence Macro/ Micro example: Military operations

24. Comparison - DFW Labor Pool Analysis 24

25. Location Intelligence is a game changer • Spatial tools and the expertise to use them • Local market knowledge and national perspective • Custom focus Questions?