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Digital marketing is a modern method of marketing done through using digital equipment like mobile, desktops, laptops, and others to promote products and services worldwide on online platforms. Digital marketing contains various marketing strategies such as SMM, SEO, SMO, SEM, content marketing, e-mail marketing, etc. The main objective of using digital marketing methods is to gain higher ranking on search engines, generate traffic, convert leads into clients, and increase the visibility of the business.<br>
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Digital Marketing Service Digital marketing is a part of marketing done by using the internet and various digital tools and technologies like desktops, laptops, mobile phones and other digital media and channels that help in promoting brands, products and services. Digital marketing uses various strategies to reach out to target audiences and meet specific business needs. The main objective of digital marketing is to generate traffic, create awareness and convert leads into loyal customers for the business.
Search Engine Optimization Search engine optimization (SEO) is a set of activities used by SEO specialists and marketers to increase the traffic to web pages and websites by acquiring higher rank in the search engine result pages (SERP). It is more than just building links, creating good content, adding relevant keywords to improve ranking on SERP and increase website visibility of your brand. It starts from website analysis, competitor analysis, keyword research, content creation, navigation, link building, URLs writing, sitemap creation, to technical SEO and everything that improves user experience and finally, the higher ranking on SERP.
Social Media Optimization (SMO) Social media optimization (SMO) is the use of the social media channel to manage and grow businesses online. The use of social media channels helps spread brand awareness and connect with new and existing customers. You can use any social media platforms available today - Facebook, Instagram, Twitter, YouTube, and LinkedIn for SMO activities. The main objective of the activity is to promote products and services and increase the traffic rate of the website.
Social Media Marketing (SMM) SMM or social media marketing involves creating engaging content, which not only grabs the attention of the target audience but also encourages them to share the content on their social media network hence making them viral. Social media channels are the most cost-effective and easiest options available today to reach out to customers. SMM plays a crucial role in engaging the user and bringing them to the websites and webpages.
Content Marketing Content marketing helps in increasing the awareness of your brand among your target audience. It is an ongoing strategy that delivers long-term revenue and brand awareness for your company, similar to what we see in search engine optimization. Content marketing includes activities like writing articles, blogs, e-books, developing videos, creating entertainment content, and conducting webinars that answer specific questions people have, and providing information that they don’t get elsewhere. It is a great way to create a brand image for your business.
Search Engine Marketing (SEM) SEM or search engine marketing is a reliable and cost-effective way to increase web traffic and sales revenue. The services include - SEO, PPC, and social media marketing. All of these together form the backbone of a comprehensive digital approach helping to generate more leads for your business. It is the process of building traffic to the website by purchasing ads on search engines.
Company Introduction SUDO Technologies is a 360-degree Digital Marketing Agency in Dubai, UAE with a wide range of services that include – SEO, SMO, SEM, SMM, Content Marketing apart from other core digital services like web and mobile application development, software development, custom solutions and so on. In business for many years, SUDO is recognised today in the industry as a full-service creative agency, busy designing and building beautiful products, brands and experience.
Contact Us: Sudo Technologies LLC Boulevard Plaza Tower 2, Downtown Dubai, UAE Office Phone: +971559290001