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Configuring and Using Content Optimization Software

Second of our series: “Your Content, Only Better” September 13, 2012. Configuring and Using Content Optimization Software. U.S. callers should dial: +1 (213) 289-0020. PG Bartlett, Acrolinx. You’re Here Because:. You produce a lot of content Your content is vital

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Configuring and Using Content Optimization Software

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  1. Second of our series: “Your Content, Only Better” September 13, 2012 Configuring and UsingContent Optimization Software U.S. callers should dial: +1 (213) 289-0020 PG Bartlett, Acrolinx

  2. You’re Here Because: • You produce a lot of content • Your content is vital • Pre-sales – generates revenue • Post-sales – enables self-service • Your budget is under pressure • Your market is competitive • Your team is international • Your market is global

  3. Agenda Decide what you want to optimize Set up spell check dictionaries Establish your style Build your terminology Demonstration About Acrolinx

  4. - William Penn “Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.” http://quotationspage.com/subjects/language/

  5. What Do You Want to Optimize?

  6. Traditional Spell Checking Number of authors…

  7. Traditional Spell Checking Number of authors…

  8. Traditional Spell Checking Number of authors…

  9. Traditional Spell Checking Number of authors…

  10. Traditional Spell Checking Number of authors…

  11. Traditional Spell Checking Number of authors = Number of dictionaries

  12. Acrolinx Spell Checking All authors

  13. Acrolinx Spell Checking All authors

  14. Acrolinx Spell Checking All authors use a single dictionary.

  15. Spelling • We help you create initial dictionary • “Batch check” your documents • Examine “misspelled” words • (No need to add terminology to dictionary) • Can batch check for spelling errors • To check if content ready for editing or publishing

  16. Grammar • Optimized for technical content • Help for non-native speakers (for example, articles)

  17. Why is style important? Helps everyone in your organization speak with one voice Match your style to your audience’s needs Vital for engaging your audience

  18. How Do You Speak to Your Customers? “Please don’t forget to remove the tab before turning on the system.” “Remove tab, then apply power.”

  19. Style Choices • Pronouns: refer to your reader in 2nd person (“you”) or 3rd person (“the customer”)? • Contractions: allow contractions (“doesn’t” or “aren’t”) to indicate informality or prohibit them? • Pleasantries: allow words like “please” or avoid to minimize word count? • Active voice: allow passive voice (“when the button is pushed”) or guide authors to use active voice (“when you push the button”)? • Slang: allow colloquialisms (“all right”)? • Tense: avoid future tense (“will display an error indicator”)?

  20. Style Examples

  21. Acrolinx’s Standard Rule Sets • English • Acrolinx Best Practice Writing Standards • English for Non-Native Writers • Chicago Manual of Style (partial support) • Microsoft Style for Technical Publications (partial support) • ASD-STE100 (Simplified Technical English for aerospace and defense) • DITA • Support for Rules-Based Machine Translation • German • Acrolinx Best Practice Writing Standards • TüVSüdDocCert (developed in cooperation with the TüV) • Tekom-Leitlinie (developed based on a Tekom standard) • Pi-Mod (supports the Pi-Mod XML standard for technical documentation) • Acrolinx Standard for PowerPoint • Japanese • Standard Technical Japanese • Simplified Technical Japanese • Standard Technical Chinese

  22. Customizing Rules To Match Your Needs Disable rules Add new rules

  23. Terminology • Terminology = technical terms, phrases & brands • Important to use terminology consistently • Compliance • Consistency • Branding • Translation • Process • Establish starting point (for example, product catalog) • May also extract from existing set of documents and/or translation memory • Agree on preferred, acceptable & prohibited terms • Ongoing maintenance & management • Collaborative process • Available to everyone

  24. Check that the device is enabled. Verify that the device is enabled. Make sure that the device is enabled. Ensure that the device is enabled. Assure that the device is enabled.

  25. Search Keywords • Keywords = terminology • Important to include keywords in content with appropriate: • Placement • Density • Process • Build keyword list (Google Analytics, competitive analysis) • Build multilingual list – take SEO global • Ongoing maintenance & management • Collaborative process • Available to everyone

  26. Demonstration

  27. Demonstration Preview • Author • Opens existing document in Word • Runs Acrolinx check • Reacts to errors & recommendations • Comments on existing term • Terminologist • Receives comment on existing term • Author • Views report • Submits new term

  28. Demonstration Review • Author • Opens existing document in Word • Runs Acrolinx check • Reacts to errors & recommendations • Comments on existing term • Terminologist • Receives comment on existing term • Author • Views report • Submits new term • Bottom line • Not just a checking engine • Also a management system with collaboration and reporting

  29. Acrolinx Overview

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