Money Smart Week ® @ your library

1. Money Smart Week®@ your library A national initiative between the American Library Association and the Federal Reserve Bank of Chicago Michael Dowling, Director Chapter Relations Office and International Relations Office American Library Association mdowling@ala.org

2. What is Money Smart Week®? • Money Smart Week® is a public awareness campaign designed to help consumers better manage their personal finances. • Achieved through the collaboration and coordinated effort of hundreds of organizations across the country including businesses, financial institutions, schools, libraries, not-for-profits, government agencies and the media. • 11th year! Money Smart Week began in 2001 as a coordinated effort of the Federal Reserve Bank of Chicago and a Money Smart Advisory Council working together to promote personal financial literacy. The Money Smart Week model has since spread throughout the Midwest and around the country with successful campaigns in more than a dozen states and growing. • Money Smart Week partnered with the American Library Association (ALA) in 2010 to launch Money Smart Week @ your library nationally.

3. ALA Key Action Area • Literacy The ALA assists and promotes libraries in helping children and adults develop the skills they need-the ability to read and use computers-understanding that the ability to seek and effectively utilize information resources is essential in a global information society.

4. Why Libraries? • Mission • Part of the Solution • New Partnerships • Access and Visibility • Ecosystem (state libraries, state and regional associations, regional systems, public libraries, school libraries, academic libraries, special libraries • Sends important message to trustees, city officials, and taxpayers • Springboard for ongoing library financial education programming and projects

5. Designing Program Topics • Money Savvy Kids • Retirement Planning • Smart Investing • Financial Recordkeeping • College Financing • Savings Strategies • Credit & Debt

6. www.usfinancialcapability.org/

9. ALA Partnership With FINRA http://smartinvesting.ala.org

10. 2011 Money Smart Week @ your library results • Libraries in 30 states participated (mainly public libraries) (Athens-Clark County, Chestatee Regional, Jefferson, Winder) • 47% surveyed had not done financial literacy programming before • 83% found partners for programming • 70% said MSW @ your library efforts met expectations • 86% will participate in 2012 (14% not sure)

11. MSW Wisconsin History • 2006 – 5 communities in Wisconsin • 2007 – 12 planning committees • FDL: 50 events at library, mall, colleges, schools, senior center, etc. = 300 attendees • 2008 – 13 planning committees • FDL: 50 events at 2 libraries, 1 university & large employers = 499 attendees • 2009 – 23 planning committees • FDL: 120+ events at 5 libraries, 1 technical college & large employers = 1,000+ attendees • 2010 – 27 planning committees • WI: 600+ events, 12,500+ attendees, 453 nonprofit & corporate partners • FDL: 60+ events at 5 libraries & large employers = 500+ attendees

12. Wisconsin Survey Results • 97% attendees find sessions valuable or very valuable • 85% attendees are likely or very likely to change their money habits based on what they learned • 95% attendees are likely or very likely to recommend a MSW class to friends or family • How patrons hear about programs: • Printed pamphlet-like calendars distributed through partners • Newspaper • Word of mouth • Internet • Billboard • Bill inserts (bank statements, etc.) • Company newsletter

13. Building Effective Partnerships • Local, state, federal government agencies • Schools & colleges • Faculty, student services • University Extension offices • Professional associations • Media • Nonprofits • Banks & credit unions

14. Money Smart Week Iowa Partners

15. Publicity

16. Money Smart Week @ your library website www.moneysmartweek.org/ala

19. Specific MSW @ your library downloadable materials

20. No Sale Pitches Allowed

22. Johnston Public Library’s MSW programs • 2008 • Millionaire’s Mind • ABC’s of Retirement • Shred Day • 2009 • Women and Finance • Time to Fill Your Buckets and Retire • Shred Day • 2010 • Shred Day • 2011 • Identity Theft • Shred Day • Multigenerational Program • AARP Tax Assistance Women and Finance program in 2009

23. Money Smart Kids’ Contest Fond Du Lac, WI Purpose: Start financial literacy early & get families talking about money Contests: Essay, YouTube, Dollar Design Awards: State Treasurer awards 529 account scholarships; partners donate bonds, t-shirts, “Fondopoly” games, pencils, etc.

24. School Libraries

25. Academic Libraries

26. Northeastern Illinois University

27. Trident Technical College, SC 2011 Money Smart Week @ your Library Programs Credit Basics Financial Aid Basics Deal or No Deal (Savvy Shopping) Identity Theft Getting There While Saving Fare (Going Green)

28. Other Ideas … • FASFA • How to write a scholarship essay • College planning • Grant Writing • How to start your own small business or foundation • Saving for Retirement and College! • How and where to find a job • Resume & cover letter writing • Searching for jobs online • How to recover from a job loss • Cooking on a budget • Coupon Club • Protecting your finances in times of crisis or divorce

29. How To Participate in Money Smart Week @ your library

32. Thanks!