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James Mackenzie-Blackman Director of Strategy & Communications

James Mackenzie-Blackman Director of Strategy & Communications. VISION.

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James Mackenzie-Blackman Director of Strategy & Communications

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  1. James Mackenzie-Blackman Director of Strategy & Communications

  2. VISION The Lyric Hammersmith aims to produce work that is provoking, entertaining, popular, eclectic, messy, contradictory and diverse. We want to be at the heart of our community as well as being internationally recognised. We want to celebrate the unique vision of the writer as well as the creative power of collaboration. We want to work with the best theatre artists around as well as encourage the next generation. We want to lurch wildly between high art and populism - hopefully achieving both at the same time. Beautiful theatre, cheap tickets, great pizza and a rooftop garden.  Hammersmith and proud.

  3. Concessions. Are they Needed?

  4. Our Audience 45% 55%

  5. Local and Loyal • We are the local theatre • These audiences want a local price point • They like to feel part of the local theatre community • FREE FIRST NIGHTS • £10 Performances up until the first Saturday following press night

  6. Savvy Cultural Consumers • They want the ‘hot’ ticket • They are trend followers • They care about what people are saying: • Online • In Print • On Blogs • What their mates are saying and recommending

  7. What Did Our Pricing Look Like Before?

  8. What Does Our Pricing Look Like Now?

  9. 100% Capacity Houses • Old Seating Map • £10,993 • New Seating Map • £10,500

  10. What Has Enabled Us to Take the Leap? • £10 Nights • A Night Less Ordinary • Mid- Week Matinee Pricing • Free First Nights • Lyric Young Company Seats

  11. Some Thoughts from the Front Line Emma Chapman Ticket Sales Supervisor

  12. Average Yield Yield Has Increased: • Spring/Summer 2009 • £9.16 - £13.14 • Autumn/Winter 2009/2010 • £12.27 - £17.18

  13. Some Conclusions and Thoughts • We’re still learning • We’re still tweaking • We’re still listening

  14. Contact Us & Come and See Us James Mackenzie-Blackman james.mackenzie-blackman@lyric.co.uk 020 8741 6836 www.lyric.co.uk

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