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Koichi Iwabuchi - ‘Contra-flows or the Cultural Logic of Uneven Globalization ?’

Change in American dominance- a new transnational flow and a rise of a Pan Asian p opular culture. Koichi Iwabuchi - ‘Contra-flows or the Cultural Logic of Uneven Globalization ?’

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Koichi Iwabuchi - ‘Contra-flows or the Cultural Logic of Uneven Globalization ?’

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  1. Change in American dominance- a new transnational flow and a rise of a Pan Asian popular culture. Koichi Iwabuchi- ‘Contra-flows or the Cultural Logic of Uneven Globalization?’ Yoshitaka Mori – ‘“ Winter Sonata”’ and Cultural Practices of Active Fans in Japan: Considering Middle-Aged Women as Cultural Agents’.

  2. 3 Key points of discussion. • Change from American dominance and new transnational flows within Asia. • Sharing of a Popular Culture in Asia- similarities and differences. • Transnational flows and the Korean Wave- Case study- Winter Sonata.

  3. Change from American dominance and new transnational flows within Asia. • Changes in media flows away from America’s dominance. • Glocalization- adapting cultural products to maximize market penetration. • Examples of some TV programme formats that are exported overseas.

  4. Exported TV formats. • Kato chan ken changokigenterebi カトちゃんケンちゃんごきげんテレビ →America’s Funniest Home Videos.

  5. Exported TV formats. • Reality TV ShiawaseKazokuKeikaku幸せ家族計画→ The Happy Family Plan

  6. Exported TV formats. • Ryori no Tetsujin料理の鉄人 The Iron Chef.

  7. Sharing of a Popular Culture in Asia- similarities and differences. • Shedding the scars of Japanese colonialism. • Pan Asia- the rise and acceptance of Asian Pop culture. Similarities and differences. • Tokyo Love Story The Jewel in the Palace.

  8. The Korean Wave한류韓流 Winter Sonata겨울연가　冬のソナタ • The Korean Wave incorporates music, broadcasting, movies and games. • The Korean Wave has had a positive effect on Korea in Asia and for more recognition on a global scale it has been significant. • Winter Sonata- redefining Japan’s cultural relationship with Korea.

  9. What is the Winter Sonata? • Alove story that addresses modern day issues.

  10. Significance of Winter Sonata. • Winter Sonata’s role in changing Korea/Japan relations, the key players being Japanese women fans. • Korean popular culture contributing to a grass roots movement in readdressing misunderstandings between the two countries • Economic contribution

  11. Japanese and Korean tourism.Blue- Japanese tourist travelling to Korea.Orange- Korean tourist travelling to Japan.

  12. Mori (2008, 130-1) assessment on Winter Sonata. • it confronted Japanese into reassessing cultural ties with Korea • Winter Sonata transformed commonly disregarded middle aged Japanese women into conspicuous fans • Winter Sonata fans started in in-cooperating Korean customs into their daily lives. Mori likens the obsessive viewing practices of Japanese middle aged women familiar to a group known as Otaku in Japan- fan groups with compulsive tendencies.

  13. A day in the life of a Winter Sonata fan. Permission granted Atsuko Tsujimoto.

  14. Refererences • Cho, Hae-Joang. 2005. Reading the “Korean Wave” as a Sign of Global Shift. KOREA JOURNAL/WINTER 2005. 45(4): 147-182. • Brasor, Phillip. 2004. Korean wave may help erode discrimination, • The Japan Times, June 27, Media Mix section, Tokyo edition. • Iwabuchi, Koichi. 2005. Discrepant Intimacy: Popular Culture Flows in East Asia. In Asian media studies : politics of subjectivities , eds. John Nguyet Emi and SiewKeng Chua, 19-36. Malden, MA :Blackwell Pub. • Iwabuchi, Koichi. 2007. Global flow and contra-flow. In MEDIA ON THE MOVE, ed/ DayaKishanThussu, 99-83.New York: Routledge. • Mori, Yoshitaka. 2008. “Winter Sonata” and Cultural Practices of Active Fans in Jpaan: Considering Middle-Aged Women as Cultural Agents. In East Asian Pop culture: analyzing the Korean wave, eds. Chua BengHuat and Koichi Iwabuchi.127-141. London. Hong Kong University Press. • Prideaux, Eric. 2005. Japan’s new Wave, TheJapan Times, December 11, Features section, Tokyo. • Salmon, Andrew. 2010. New Wave of pop culture redefines Korea, The Korea Times, May 5, Korea: From Rags to Riches (40-: Joint Project with Korea Institute of Public Administration, Seoul edition. • Shakaijijo. 2011. ShakaiJijo (Trends in Society). 2011. Tokyo. http://www2.ttcn.ne.jp/honkawa/7100.html (accessed March 22, 2011). • Shim, Doobo. 2006. Hybridity and the rise of Korean popular culture in Asia. MEDIA CULTURE & SOCIETY 28(1):25-44. • Tsujimoto, Atsuko. 2011. Tuuchan no yonyon room. Tokyo. http://blogs.yahoo.co.jp/evergreen43yon/folder/1596173.html

  15. Questions • What form of popular culture within your own cultural proximity attracts your attention? • What similarities and differences can you relate to in the popular culture you enjoy? • What is the future of a Pan Asian popular culture? Will it continue to move away from American dominance?

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