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DECA

DECA. A Marketing Association. Purpose of DECA. To provide learning opportunities in marketing education fields To develop career and technical and career competencies To promote an understanding of and an appreciation for the responsibilities of citizenship in our free enterprise system.

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DECA

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  1. DECA A Marketing Association

  2. Purpose of DECA To provide learning opportunities in marketing education fields To develop career and technical and career competencies To promote an understanding of and an appreciation for the responsibilities of citizenship in our free enterprise system.

  3. Important Dates • Regional Conference • January 10th 2014 • Monroe Community College • State Career Conference • March 5th-7th • Rochester Convention Center • International Career Development Conference • May 3rd-7th • Atlanta, Georgia

  4. Events *FIRST YEAR MEMBER ONLY EVENTS* • Principles of Marketing • Principles of Hospitality and Tourism • Principles of Finance • Principles of Business Management and Administration (Business Administration Core Exam)

  5. Events *Team Events* • BUSINESS LAW AND ETHICS: (BUSINESS MANAGEMENT AND ADMINISTRATION CLUSTER) • BUYING AND MERCHANDISING: (MARKETING CLUSTER) • FINANCIAL SERVICES: (FINANCE CLUSTER) • HOSPITALITY SERVICES:(HOSPITALITY AND TOURISM CLUSTER) • MARKETING COMMUNICATIONS:(MARKETING CLUSTER) • SPORTS AND ENTERTAINMENT MARKETING: (MARKETING CLUSTER) • TRAVEL AND TOURISM: (HOSPITALITY AND TOURISM CLUSTER)

  6. Events *Individual Series Events* • ACCOUNTING APPLICATIONS: FINANCE CLUSTER • APPAREL AND ACCESSORIES MARKETING: MARKETING CLUSTER • AUTOMOTIVE SERVICES MARKETING: MARKETING CLUSTER • BUSINESS FINANCE: FINANCE CLUSTER • BUSINESS SERVICES MARKETING: MARKETING CLUSTER • FOOD MARKETING: MARKETING CLUSTER • HOTEL AND LODGING MANAGEMENT: HOSPITALITY AND TOURISM CLUSTER

  7. Individual Series Events Con’t • MARKETING MANAGEMENT: MARKETING CLUSTER • HUMAN RESOURCES MANAGEMENT:BUSINESS MANAGEMENT AND ADMINISTRATION CLUSTER • QUICK SERVE RESTAURANT MANAGEMENT: HOSPITALITY AND TOURISM CLUSTER • RESTAURANT AND FOOD SERVICE MANAGEMENT: HOSPITALITY AND TOURISM CLUSTER • RETAIL MERCHANDISING: MARKETING CLUSTER • SPORTS AND ENTERTAINMENT MARKETING: MARKETING CLUSTER

  8. Requirements • Must be enrolled in a business course • Minimum of 2 Thursdays a month from 3:00-3:30 in room 108 • Mandatory meeting December 5th, 2013 • Time and Place TBD • Completed Role Play and Chapter assignment • Application and $35 membership fee

  9. PROCEDURE Event consists of two major parts: 1. a written cluster exam 2. one role-playing event. • You will be given a 100-question, multiple-choice, cluster exam. • You will be given a written scenario to review. It may indicate a product or service to sell; a merchandising decision; a situation involving communications, human relations, economics or professional development; or a business management consideration. The event description will inform you of the role you will play and the role the judge will play.

  10. Procedure Con’t • In the role-playing portion of the event, you must accomplish a task by translating what you have learned into effective, efficient and spontaneous action. • A list of five performance indicators specific to the scenario is included in the participant’s instructions (7 for team events). These are distinct tasks you must accomplish during the role-play. The judge will evaluate your role-play performance on these tasks and on several follow-up questions.

  11. Procedure Con’t • You will have 10 minutes to review the situation (30 for team events) and to develop a professional approach to solving the problem. You may use notes made during the preparation time during the presentation. • Up to 10 minutes (15 for team events) are then allowed for you to interact with a competent judge and demonstrate how you would solve the situation or problem. The judge is a qualified business executive playing the role of a second party in the situation. Following the role-play, the judge evaluates your responses and records the results on an evaluation form developed especially for each role-play event.

  12. Procedure Con’t • You may not bring printed reference materials, visual aids, etc., to the competitive event. You may use a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/smartphones, iPods/MP3 players, iPads/tablets may not be used. • Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be created using materials provided during the designated preparation period. • If any of these rules are violated, the adult assistant must be notified by the judge.

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