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SOCIETY

SOCIETY. World War II ended in 1945. The Western World experienced two decades of intense economic growth.. Education into the late teens became common- the “Baby Boomers “ were the first “Teenagers”. CULTURE. The new generation broke the boundaries set by their parents and grandparents..

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SOCIETY

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  1. SOCIETY • World War II ended in 1945. • The Western World experienced two decades of intense economic growth.. • Education into the late teens became common- the “Baby Boomers “ were the first “Teenagers”..

  2. CULTURE • The new generation broke the boundaries set by their parents and grandparents.. • New attitudes to gender, sex, life and most importantly..RACE..would reshape western culture.- Rock and Roll brought all these together a potent mix!

  3. Persons • Individual rights and freedoms were the hallmark of life post war. • The war had after all been billed as freedom and democracy vs authority and oppression • Baby boomers were first and foremost independent, confident and self assured

  4. ENVIRONMENT • The Suburb was the environment of the 1950s. • Nuclear families in cottages with every new gadget and of course • A car in the driveway • The world had seen nothing like it before

  5. The Times they were a changin’ • Rapid social change accompanied the breaking down of social, gender and race barriers. • The Civil Rights Movement galvanised society and Rock and Roll was there to provide the soundtrack

  6. TECHNOLOGY • Never in human history had so many things been available to so many people • The huge advances in technology spurred by the war were soon available to civilians • Every day life readily adapted to thousands of new gadgets.

  7. TECHNOLOGY AND ROCK AND ROLL Rock and Roll was tied to recording and broadcasting technology . 1947-RCA Victor introduces the 45 RPM vinyl record. 1951 The first juke-box that plays 45 RPM records is introduced 1954 Japanese electronic company TTK (later Sony) introduces the world's first transistor radio

  8. GENDER • The 50s was an era of rigid male/female gender roles. • Rock and Roll cracked the dividing lines between men and women. • Elvis’ sexual movements were traditionally female • And Little Richard’s make up? • Click on Little Richard and listen to Tim Riley, author of "Fever: How Rock 'n' Roll Transformed Gender in America"

  9. access consumption influence ideology globalisation mythologyaccess consumption influence ideology globalisation mythology socialisation institutional power identity conflict continuity media change self

  10. POWER & AUTHORITY • President Eisenhower had commanded the Allies in Europe in World War II. • As President he presided over the rise of Rock and Roll • As Commander in Chief he sent the Marines into high schools to protect black students

  11. Power & Authority in the Industry • The control of Popular Culture has been a constant struggle between Artists, Consumers and Corporate CEOs….. • Elvis had Colonel Parker.. • The Beatles had Brian Epstein • But Sony BMG ended up with the most…

  12. MYTHOLOGY • We all know that The King is not gone. The Elvis Sighting Bulletin Board is offered as a public service so that the public will not be alarmed when seeing The King at their local supermarket or skinny dipping in the neighbour's pool. Imagine it, you go to the supermarket in curlers and there, next to you in line, is The King!

  13. More Myths…….. • Since Robert Johnson met the Devil at the Crossroads in 1936 and got the gift of the Guitar, Myths have developed around the music…some thought that Clapton was ..but of course there was only ever one KING • And one Lizard King

  14. Corporations Rule..? • In the constant struggle between artists, managers and corporations – the corporation usually had the final say. • Some artists who made huge amounts of money have tried to maintain control of their work over their corporate bosses – The Beatles and Michael Jackson for example ! • In the early days there were lots of recording companies • There was room for new artists , managers and ideas. • When the Big 5 decided to abandon the “Black” market in the 40’s…. • A window of opportunity opened up for small independent companies

  15. A Window of Opportunity • The decision of the major companies to drop the “Black” market ( in the 1940s) • Because they believed that black Americans lacked the income to buy records • And white Americans would not buy black music • Opened up the market for independent recording companies • Sun Records in Memphis run by Sam Phillips was one of these tiny outfits • This gave outsiders a chance to enter the market • Enter Elvis Presley…

  16. FIFTY YEARS LATER • In 2006 the big 6 have cornered the market in Music. • The days of individuals making records and becoming major players in Popular Culture are probably gone….. but

  17. The Future • Rock 'n roll is here to stay, it will never die It was meant to be that way, though I don't know why I don't care what people say, rock 'n roll is here to stay (We don't care what people say, rock 'n roll is here to stay)Rock 'n roll will always be our ticket to the end It will go down in history, just you wait, my friend Rock 'n roll will always be, it'll go down in history (Rock 'n roll will always be, it'll go down in history) So come on, everybody rock, everybody rock, everybody rock, everybody rock Everybody rock

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