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National Year of Reading 2008

National Year of Reading 2008. National Year of Reading 2008. “I am announcing a National Year of Reading – ten years on from the first Year of Reading – which I hope will bring about another step-change in attitudes to reading for purpose and pleasure”

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National Year of Reading 2008

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  1. National Year of Reading 2008

  2. National Year of Reading 2008 “I am announcing a National Year of Reading – ten years on from the first Year of Reading – which I hope will bring about another step-change in attitudes to reading for purpose and pleasure” Rt Hon Alan Johnson MP, Secretary of State, DfES Every Parent Matters, March 2007

  3. Vision To create a powerful national focus of opportunities and activities, so that children, families and adult learners understand the benefits that reading – for pleasure and for purpose – can bring to change their lives for the better, both now and in the future.

  4. Reading Today • Media reading buzz (Harry Potter/Richard and Judy) • Mass reading campaign – book crossing, one book one city, summer reading challenge • Reading group movement • Dynamic impact of new media • Blurring of definitions between reading and writing through blogging and online writing

  5. Campaign Management • On behalf of the DCSF, the National Literacy Trust will manage the NYR with The Reading Agency and a consortium of key organisations with a commitment to reading • PR agency to be appointed to develop • Logo and branding • Point of sale promotional material • Advertising for the NYR and its campaigns

  6. Campaign Values These underpin the consortium and sit at the heart of our vision for the NYR: • Impact – personal and social • Celebration – positive, enjoyable experiences • Diversity – of reading experiences and communities • Participation – co-production of the year with communities and partners • Creativity in development and delivery • Legacy – to create a lasting change in lives and systems

  7. Primary Targets – end customers • Children and learners from pre-school to secondary level, with messages particular focusing on: • Early years • Boys • Teenagers (KS3) • Looked after children • Black and Minority Ethnic communities • Disabled children (and parents) • Parents and carers of younger children in particular, with a focus on working class fathers as research shows they are less likely to read with their children, which in itself affects boys attitudes towards reading. • Adult learners

  8. Secondary audiences – direct customers • The extended family • The childcare workforce • School workforce – Primary and Secondary. [Particular focus in Secondary on Heads, English teachers, Year Heads, school librarians] • Children’s workforce • Employers

  9. Education Engagement • From pre-school to Higher Education, staff and students will be at the forefront of activity to build a nation of readers • Primary and Secondary National Strategies will be key partners in the NYR • The NYR will work with ContinYou to embed reading in the developing core offer from extended schools.

  10. Implementation • National, regional and local partnership framework • Sustainable structures to embed reading in local authority delivery • Community based reading activity • National headline campaigns involving all sections of the media • Corporate and business sector engagement

  11. 1. National, Regional and Local Partnerships • NYR will be a partnership between central, regional and local government, and a range of organisations across the literacy, education, voluntary and private sectors • Consistent partnerships will be established at all levels to stimulate and coordinate activity

  12. 2. Local Authority Engagement • Pre-existing networks at local authority level activated • Lead NYR contact nominated by all first tier authorities • Cross-sectoral steering team in every first tier local authority with “champions” at district level • Partnership development and planning support provided • 9 regional advocacy events for local authority elected members and senior officers • Local authority project development days held in each region for NYR contacts • Live NYR website page for every local authority • Regional awards for innovative local authority programmes

  13. 3. Community based reading activity:Library engagement programme Target: 100% engagement of English library authorities • The Reading Agency is leading the involvement and buy in of network of library groups and bodies • Create detailed guidance and support • Linked to wider activities to foster school/library/schools library service partnership development • NIACE and Campaign for Learning family learning contacts and networks will be mobilised to promote family literacy and reading

  14. 4. National Headline Campaignse.g. Volunteering Campaign Aim: Boost reading support volunteering across all age ranges – particularly amongst males • Map current volunteering possibilities in local authorities through NYR coordinators • Develop online database – national clearing house for reading volunteering • Media campaign to promote reading volunteering to corporates and to the wider public • National celebration of reading volunteering • Evaluation of increased reading support volunteering • Legacy: sustainable database of reading volunteering opportunities

  15. 5. Corporate Engagement NYR offer to corporates: • Make a contribution to a national priority and be part of a national campaign • Help build a more skilled national workforce contributing to the success of UK plc • Make a difference to the lives of future generations by supporting children’s reading through funding or volunteering NYR ask to corporates – take the Reading Challenge: • Fund national projects from the menu of national reading programmes • Make reading a theme in your CSR plan for 2008 • Support community programmes with resources or through volunteering • Make your organisation a reading organisation

  16. A National Calendar of Activity • NYR 2008 will be broadly structured around themed months, building to a high profile, cohesive and impactful campaign • Themes will provide a focal point for different audiences, interest groups and the media • Emphasis on reading opening doors – to new adventures, new experiences and new possibilities

  17. Evaluation • Awareness – before, during and after campaign • Impact – against agreed key performance indicators and campaign targets • Innovative practice – case studies of partnership and practice at national, regional and local level to feed into legacy

  18. Legacy • The building blocks in place and momentum established for a systematic change in the national reading culture • New resources to support reading activities • Sustainable partnerships established to promote reading at local, regional and national levels • Increased support from corporates for reading and literacy • Reading embedded in the Cultural Olympiad, Local Area Agreements and strategic frameworks

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