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TV Today Network Ltd

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TV Today Network Ltd

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    1. TV Today Network Ltd India’s No.1 News Network

    2. Indian Consumers on TOP of the WORLD Global Consumer Confidence Report : Sept’06 Source : AC Nielson Online survey

    3. 86% Indians perceived with good Personal Finances

    4. 61% Indians perceive next 12 months, a good time to buy things

    5. With growing spending power… Advertisers trying to reach more and more consumers….. Media thus also experiencing a boom Media Expenditure expected to grow by 15% approx. Source : Lodestar Media

    7. News has also played its part in this upsurge…

    8. Television Industry Scenario

    9. The Television Industry Projected Growth

    10. TV Advertising Revenues

    11. News Industry Scenario

    12. Exponential Rise

    13. Look Who Is Watching?

    14. Revenue Growth With increase in the viewership base – Advertisers have increased their spends on the news genre News genre is able to attract 12% of the total television revenue with 7% viewership contribution

    15. News Genre The Best Investment Share of revenues nearly double of share of viewership This ratio is the highest across channel categories Reason: Relevant audience : Males, SEC AB, 25yrs+ The “bread-winners” Maximum spending power Thus there is an explosion in the number of channels

    16. TV Today Heading Tomorrow

    17. Brand Architecture

    18. Leadership Through Viewership Over 30% more than MCCS Almost 47% more than Network 18 Almost 75% more than NDTV

    19. Tez + Sabse Tez

    20. Top Programs

    21. News = Aaj Tak

    22. News = Aaj Tak

    23. Trust in the Media

    24. More than just News.. Viewers want entertainment along with news… Increasing interaction with our Viewers

    25. Tie Ups Movies Chak De India Shootout at Lokhandwala Guru Salaam-e-Ishq Baabul Eklavya Television Indian Idol Biggest Loser Jhoom India MTV On The Job MTV Youth Icon

    26. The Merit List as per IRS 2006 (For News Channels)

    27. Headlines Today Relaunch with a new positioning in the pipeline Focus on content to cater to the young metro urbanite (Need Gap in the current market scenario)

    28. Tez Differentiated product (format) Flanking Strategy Compliments Aaj Tak’s viewership Reach of over 15 mn viewers per week

    29. Tez Increasing Trend

    30. Dilli Aaj Tak No.1 NCR Channel in just 3 weeks Utility Channel (News You Can Use Format) Retail Advertisers have been targeted systematically- Revenue base has increased

    31. Dilli Aaj Tak Targeting Local Advertisers

    32. Critical Success Factors Aaj Tak remains Number 1 even though the number 2 keeps changing Tez has complimented Aaj Tak and shows tremendous promise for the future Dilli Aaj Tak’s popularity has skyrocketed – Delhi identifies with the channel Network Strategy helps in increasing the advertising rate

    33. TV Today Initiatives International Foray Aaj Tak and Headlines Today launched in the US Aaj Tak launched in UK and Continental Europe To tap other countries with a large Indian Diaspora Launched a separate international feed to give better value to advertisers Twin revenue streams of advertisements and subscription Launched TV Today Media Institute Was initially fuelled by internal requirement Now the experience to convert it into a full-fledged media institute is in place More courses related to media to be added

    34. TV Today Initiatives Interactivity First news channel to have a voice portal besides SMS Approx 3 mn responses on SMS every quarter Good indication of the “response potential” of the medium Content Tie-ups Moving beyond traditional marketing Tie-ups with other content providers Makes for interesting content on the channels Branding is achieved on bigger platforms

    35. Financial Indicators

    36. Growth Factors

    37. Growth Factors Domestic Exploring more profitable niche segments within the news genre Explore new formats such as Tez International Following success in the US – exploring more markets with a sizeable Indian Diaspora Both Subscription and advertising revenue

    38. Growth Factors Emergence of addressable distribution platforms DTH IPTV Subscription Revenue Subscription Revenue will compliment advertising revenue – both from domestic and international markets A family spends Rs 600 on a weekend in a multiplex. Why not pay for quality content for a month on TV?

    39. Growth Factors Leverage Brand Strength and Platform reach to explore emerging platforms Radio Acquire the group’s radio business Approval awaited Digital Platforms (Web & Wireless) To transfer TV Today’s and LMI’s digital assets to a separate company To look at consolidation of the digital assets in order to monetise the opportunity

    40. Net-Net The Indian Television industry is moving in only one direction – up! The news genre gives the best RoI due to the most relevant audience for advertisers TV Today network has shown tremendous growth and will continue to fuel growth by new initiatives Future growth factors are likely to be based on emerging platforms and brand/content strength

    41. Thank You

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