Teachable Moments: Podcasting as a Campus Engagement and Sector Advocacy Tool

1. Teachable Moments:Podcasting as a Campus Engagement and Sector Advocacy Tool Steve Robinson, Ph.D. President, Owens Community College Jack Hershey President, Ohio Association of Community Colleges

2. Presenters Steve Robinson Jack Hershey

3. Presenters Steve Robinson Jack Hershey

4. Agenda Presenter Introductions [5 min] Why (Not) Make a Podcast? [5 min] Low Fidelity Demonstration Activity [5 min] Campus Engagement [5 min] Teachable Moment (audio clip) Sector Advocacy [10 min] StatED Value (audio clip) #EndCCStigma(audio clip) High Fidelity Demonstration [15 min] Equipment & Software [5 min] Questions & Discussion How (not) to Get Started [5 min]

5. Session Description • Podcasting has made a lasting impact on social media and communication strategies • Powerful tool for culture and engagement • Quality podcasts highlight key initiatives and bring people together • You probably already have expertise/assets in place at your college/organization • Two podcast demonstrations: “low fidelity” and “high fidelity” • Guidance from Inc. Magazine and National Public Radio • Quick overview of required equipment and how to get started • Questions and Discussion

6. Podcasting Case Studies • “Teachable Moment” – Owens Community College campus engagement podcast • “StateED Value” – Ohio Association of Community Colleges state policy podcast • “#EndCCStigma Podcast” – social media amplification strategy

7. Why (not) make a Podcast?

8. Joe Dator The New Yorker September 18, 2017

9. So What? / Why Podcast? Why Start a Podcast? [from Inc.Magazine] • It's easy. [we will show you… twice!] • It allows you to produce long-form content • You're supporting your partners • You build personal connection with your audience • It provides a repeat touch point for your audience Source: https://www.inc.com/tanya-hall/5-reasons-it-might-be-time-to-start-a-podcast.html

10. Jack as guest on “Columbus Business First”

11. Steve as guest on “Josie and the Podcast”

12. Low-FiDemo

13. “Pod Libs” Demonstration free smart phone app / no affiliation, promotional consideration or endorsement

14. Activity Directions • Two-person activity: • READER • WRITER • The READER asks the WRITER to call out a word--an adjective or a noun or whatever the space calls for--and uses them to fill the blank spaces in the text. • After hearing a few of the completed texts, we will select the most hilarious and/or incongruous example and use it in the “Low Fidelity” podcast demonstration.

15. Group Decision:Music • Choices for Background Music in “Anchor” app • Beats • Calm • Cheerful • Curious • Dramatic • Electronic • Folksy • Melancholy • Ominous • Whimsical

16. Campus Engagement

17. Teachable Moment Podcast

18. Sector Advocacy

19. StateED Value Podcast Rob Thomas / Owens Faculty

20. #EndCCStigma Podcast • 6 hour-long podcasts • 40 guests: students, faculty, administrators, community leaders, economic developers • 27 different organizations • 15 states

21. Hi-Fi Demo

22. Live Podcast Demo: Jack’s “CC Alumni Madness”

23. Equipment & Software

25. Equipment Required

26. Stuff headphone amp mixer digital recorder headphones microphones cables computer

27. Microphones Dynamic Microphone Condenser Microphone

28. Headphones “Open” Headphones “Closed” Headphones

29. Software

30. Why Use Audacity? • Free software • Cross platform [PC/Mac/Linux] • Tons of free instructional/tutorial resources online [YouTube, etc.] • Contains nearly every audio editing feature required for very high-end podcasting

31. Simple Editing in Audacity • Remove “mistakes,” “ah/um,” and unwanted interruptions • Remove room noise [HVAC, buzzing lights] • Add intro/outro music, sound effects, transitions, etc. • Sound processing to improve fidelity [compression, normalization, EQ, etc.] • Save files in multiple formats for publishing

32. $200 budget

33. $500 budget

34. $1,000 budget

36. Questions & Discussion

37. How (Not) to Get Started

38. https://training.npr.org/audio/so-you-want-to-start-a-podcast-read-this-first/https://training.npr.org/audio/so-you-want-to-start-a-podcast-read-this-first/

39. Training: “Read This First” Alison MacAdam NPR Training June 19, 2018 Be Intentional • What is this idea? No, really. What is it? • Is a podcast the best format for this? Why? • What do we want to accomplish? • What makes this distinctive from other similar podcasts? • How passionate are we about the story/concept? • Why are we the right people to make this podcast? • Do we have the people, time and resources to make this? https://training.npr.org/audio/so-you-want-to-start-a-podcast-read-this-first/

40. Training: “Read This First” Alison MacAdam NPR Training June 19, 2018 Audience Awareness • Who would want or need this podcast? • What unique value or perspective can we add to listeners’ lives? • Are we trying to reach an existing audience or a new one? • What kind of experience do we want our audience to have? • Where are our listeners when they listen? What are they doing? How are they feeling? • After listening, what will they talk about? Who will they share the episode with? Why? https://training.npr.org/audio/so-you-want-to-start-a-podcast-read-this-first/

41. The Big Takeaways • You can do this! • Be certain you should… • Keep your audience at the front of every decision • Focus on ENGAGEMENT

42. “Thanks for Listening!”