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How are cultural tourism service providers surviving in the post-earthquake context?

How are cultural tourism service providers surviving in the post-earthquake context?. Abanti Antara. Overview. Background Definition Objectives of Research Research Methodology Research Insights Summary. Background. Background. Background. Cultural Heritage Tourism

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How are cultural tourism service providers surviving in the post-earthquake context?

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  1. How are cultural tourism service providers surviving in the post-earthquake context? Abanti Antara

  2. Overview • Background • Definition • Objectives of Research • Research Methodology • Research Insights • Summary

  3. Background

  4. Background Background Cultural Heritage Tourism • Cultural heritage tourism includes historic and contemporary Culture (Pitchford, 2008) • Heritage produces something new in the present that has recourse to the past. • Heritage tourism strategy encourages visitors to: • stay longer • spend more • make return visits • broaden the tourism base. • Some businesses establish their own history, e.g.: • Atlanta’s World of Coca Cola • Toronto’s Bata Shoe Museum

  5. Background Benefits of Cultural Heritage Tourism • Tourism • Culture • Sustainable • Economics • Heritage

  6. Background Facts about Christchurch Christchurch: A tourist city, a quake city • Pre-earthquake position: • Canterbury Earnings on Tourism $2.3 billion (MED, 2009) • Post earthquakes effects on tourism: • killed 185 people (80 visitors) • economic loss about $ 48million (2006-2010) • $ 173million(2006-2011)(Simmons & Sleeman,2012)

  7. Background Development and Trend National vs Canterbury

  8. Background Post quake Impact Christchurch attractions • Sources: Simmons& Sleeman (2012) & CCT updates

  9. Background Post Quake Christchurch attractions(Google Map)

  10. Objectives of Research • How does heritage tourism survive after a disaster? • How have substitute heritage measures been used to enable survival of tourism after a disaster? Original Heritage Site Substitute Heritage Site • Christchurch Cathedral (www.christchurchcathedral.co.nz) • Cardboard Cathedral (http://www.cardboardcathedral.org.nz/)

  11. Research Methodology Methodology • Qualitative study investigating service providers in Christchurch • Data collection via interviews and document analysis

  12. Data collection (in progress) Research Methodology • e.g., Christchurch Cathedral (www.christchurchcathedral.co.nz) • e.g., Isaac Theatre Royal (http://www.isaactheatreroyal.co.nz/) • e.g., Historic Christchurch Tram (http://www.tram.co.nz/)

  13. Research Insights to be Gained Tourism Disaster Management Framework 2 1 3 4 5 Source: Faulkner & Vikulov (2001)

  14. Summary • Recommendations will assist local service providers to overcome the current “heritage tourism gap”. • Other New Zealand destinations may benefit from recommendations in case of similar incidents occurring. • Recommendations may help to develop new strategies for post disaster heritage tourism. • Knowledge and learning for service providers, policy makers, related agencies, community and tourism researchers.

  15. Thank you!!

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