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Sula Vineyards

Sula Vineyards. Old tradition in an emerging market. History and facts. Samant: silicon valley engineer Started with 300 acres in 1999 1,800 acres now planted 75% of India’s wine production 35% of the Indian wine market Approx 300,000 cases 2 winery facilities + custom crush

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Sula Vineyards

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  1. Sula Vineyards Old tradition in an emerging market

  2. History and facts • Samant: silicon valley engineer • Started with 300 acres in 1999 • 1,800 acres now planted • 75% of India’s wine production • 35% of the Indian wine market • Approx 300,000 cases • 2 winery facilities + custom crush • 35 other wineries followed • Cabernet Sauvignon, Syrah, Zinfandel, Merlot, Viognier and Riesling. • #1 Indian brand, consumer perception and sales

  3. Timmons model of entrepreneurship

  4. SWOt Analysis

  5. Indian population growth

  6. Business strategy • Partner with international winemaking consultants to produce excellent Indian wines for the rapidly expanding Indian wine market.

  7. Customer segmentation • Original customers • Wealthy Indians, tourists, expats • Now targeting more general population • Emerging middle class • But still not seeing growth in customers like China

  8. Competition

  9. Competition Michel Rolland

  10. Questions?

  11. Questions?

  12. Questions?

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