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Business Strategy Game: A Global Industry Simulation

Environment. Adjustments: (Wall Street Journal on Thursday ? Wednesday's close)S

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Business Strategy Game: A Global Industry Simulation

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    1. Business Strategy Game: A Global Industry Simulation Realistic simulation of the athletic footwear industry. 4 markets: Branded: U.S., Europe, Asia Private Label 4 Plant Locations: U.S.: Ohio, Texas International: Europe, Asia

    2. Environment Adjustments: (Wall Street Journal on Thursday – Wednesday’s close) S&P 500 following year’s sales forecast modified up to 10% Exchange Rates – Dollar, Euro, Yen Costs of shipping between markets adjusted by % difference in exchange rate multiplied by 10

    3. Scoring Revenues (5%) Earnings per Share (20%) Return on Equity (20%) Market Capitalization (20%) Bond Rating (20%) Strategy Rating (15%)

    4. Procedures Eight teams in industry 01 Decision (data disk) due in Dr Johnson’s office by 11:00 every Wednesday Exit through system and before removing disk Save backups or printouts of decision Give Dr. Johnson a contact name and number to be reached between 11:00 and 12:00 Decisions processed by 12:00 (if all goes well)

    5. Computer Aids On-screen calculations to see impact of decisions (sensitivity analysis) Demand Forecasting (based on what you think rivals will do) Five-year strategic planning feature

    6. Other Features Inventory Liquidation Celebrity Endorsements Executive Compensation (turned off at beginning) Benchmarking Reports (industry cost info) Altman’s Bankruptcy index If team falls into bankruptcy zone – bankruptcy hearing and five year plan

    7. Results Footwear Industry Report Industry Scoreboard Industry information (e.g., 5-year forecast) News Bulletin Benchmarking Report Competitor Analysis Reports

    8. Business Strategy Yearly Scoreboard

    9. Business Strategy Game to Date Scoreboard

    10. First Session Section 1 (8:30) -- Industry 1 Company Letter (assigned) and name (you choose) Password (you choose) Names and Ids of managers (Id not important) Exit before removing disk

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