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ICQ Presents: Social Messaging

ICQ Presents: Social Messaging. May 2010. Agenda. From Instant Messaging to Social Messaging ICQ 7 & Social Messaging Trends in the Russian Market. It’s about Communication. Social activity is in its essence a communication activity. Think of… Status updates/posts Comments

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ICQ Presents: Social Messaging

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  1. ICQ Presents: Social Messaging May 2010

  2. Agenda • From Instant Messaging to Social Messaging • ICQ 7 & Social Messaging • Trends in the Russian Market

  3. It’s about Communication • Social activity is in its essence a communication activity. Think of… • Status updates/posts • Comments • Friends lists • These are all communication activities, different from IM in being: • Sometimes a-synchronous • Many-to-many communication • Friends-of-friends easy reach

  4. From Instant MessagingTo Social Messaging • ICQ is first and foremost a communication tool – users see it as a personal tool for 1*1 conversations with their closest friends • But users also like socializing online and public communication with their extended network (friends-of-friends-of-friends) ICQ 7 – a Social Messaging client – bringing users’ social world into their ICQ – it’s all here – communication options, my friends from other sharing websites, and status updates from my social networks!

  5. Integrating Social into ICQ 7 Communication features were improved, and social features were added: • Feeds from Friends • Status Updates • User Profile • Picture Sharing Tool

  6. My Box & Feeds from Friends • A new tab on the contact list where users can get real time updates from the leading social networks • No need to open a browser or go to the social networks’ websites, it’s all in ICQ – friends’ status updates, photos and videos

  7. ICQ Status Updates • Users can update their status on ICQ and post it automatically to their Social Networks • ICQ status updates also include photos and links - easy upload and sharing interface

  8. User Profile • The user profile is available in the ICQ client and in an extended form on the web • In the profile users can add and edit personal info, upload photos, share social updates, and search friends of friends.

  9. Picture Sharing Tool • A sharing tool for images and photos with which users can share pictures with friends 1X1 directly from ICQ • The new interface allows quick and easy browsing through pictures, zoom in and zoom out

  10. Social Messaging changes the way users use their ICQ Source: ICQ internal data, Worldwide usage, May 2010 Potential in the Russian market, with the inclusion of feeds from social networks

  11. ICQ 7 – how does it work?

  12. A Closer Look at the Russian Market

  13. ICQ Users in Russia: Young, Loyal & Dynamic Community • Desktop presence of almost 6 hours per day • The leading communication tool in Russia with 59% unaided awareness and 98% aided awareness of ICQ* Active Users by Age in Russia 1% 2% 5 22% 24% 46% *Source: BrainJuicer survey for ICQ, Russia, December 09

  14. Trends in Russian Instant Messaging Market – Social Networks Effect • About 50% of users use IM in the same frequency since they started using SNs • About 20% use IM more frequently Q: Since you started using social networks, do you use instant messaging less, more, or the same frequency? Source: AC Nielsen Russia survey, 630 respondents, April 2010

  15. Trends in Russian Instant Messaging Market – Communication is Key Top 5 communication features users would like to have in the ideal client: • Performance Speed (94%) • SMS to mobile (72%) • Email alerts (63%) • PC to PC voice chat (63% ) • PC to PC video chat (52%) Stay tuned for ICQ 8! Source: AC Nielsen Russia survey, 630 respondents, April 2010

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