May 6, 2014

1. May 6, 2014

2. Topics for Today: Giving Day Background Getting Started Social Media Engagement Advocate Recruitment Website Preview Donation Forms Q&A

3. What should we expect?

5. The giving day is all about motivated action.

8. This means… • A large % of your donations will come from people who have been motivated PRIOR to the giving day. • The giving tools are there to: • Reduce friction • Accelerate giving • Provide basic affirmations

9. This does NOT mean… You won’t find completely new donors as a result of the giving day. In fact, organizations who achieve the fastest donations tend to also find the most new donors.

10. Success Breeds Success The organizations that find themselves near the top of the leaderboard early on tend to stay there as secondary followers look for an organization to support during the giving day.

11. First Time Donor Engagement 60% or participating organizations reported gifts by new donors 20-25% Fifth annual giving day event saw 25% new donor adoption

12. Building on the “buzz”

13. Making an Impact

14. You’re participating… SO NOW WHAT?

15. GET STARTED Set Goals Develop Message Plan Communications • Select a goal appropriate to your organization • $2,000 needed for a project • Expand donor list by 5-10% • Build awareness of organization within the community • Create a message that motivated people to take action • Make it real • Make it shareable • Make it personal • Tactical plan for keeping everyone on task, accountable and on schedule • Develop a campaign communications calendar • Assign roles within the organization • Keep it simple!

17. Social Media Engagement Facebook has immense reach Social Media Manager. Someone within the organization should be responsible for monitoring and responding to Facebook, Twitter and blog comments. Grow likes and follows. Follow and like the community foundation, nonprofits in the community, Give Local America and others. Follow trends and have fun! • The average Facebook user: • 245 friends • Can reach 150,000 friends within 2 degrees of separation

18. Examples

20. Advocate Recruitment • Start with your known advocates • Board members • Volunteers • Beneficiaries • Frequent donors • Ask for something other than money…

21. “Money Minutemen” “Share Teams” Recruit 5 friends who pledge to donate within the first minute on giving day. Send reminders to all Your most active followers on Facebook pledge to share 1 post per day leading up to the event.

22. Example

23. Mobilization Create an event. Organizations that plan a time sensitive event tend to win the most incentive prizes. Push for the Prize. Focus your attention on the specific goal you set in front of your advocates (i.e. Most donations before noon). Update and Celebrate! Use social media to regularly update your supporters on your progress and publically thank your donors online.

24. Example

25. Website Preview

26. Website Preview

27. Website Preview

28. Website Preview

29. Donor Data • Available via unique hyperlink • Real-time updates

30. Embedding Form on Your Website(s)

31. Find the Embed Code At the bottom of each donation form, there will be an “EMBED THIS FORM” button, and one-click links to share this page with social networks.

32. Copy the Embed Code This can be copied and pasted just like a YouTube Clip, and one-click links to share this page with social networks.

33. Embed Form This code renders a styled donation widget that can be placed on any website, blog, etc.

34. The Form on Your Page Organizations can grab the code for their donation widget and place it directly onto their own sites. All donations made on these forms will count towards the challenge goals.

35. Additional Embed Instructions Widget Width: 427 pixel min; 625 pixel max Using Blogger? Add an HTML/Javascript Page Element Using Wordpress? Add a Sidebar accessory Using Typepad? Add a Notes TypeList

36. What would you like to know? Q&A Haley Lamm haley@givelocalamerica.org