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Empowering communities Empowering people

Empowering communities Empowering people. Mona Nicolici 16 Mai 2012. Our approach. Growing Shared Value Fostering Innovation and Growth while considering societal needs (M. Porter, 2011). Our translation of the concept. Our strategic question in 2012. G oals in our CSR Strategy

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Empowering communities Empowering people

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  1. Empowering communities Empowering people Mona Nicolici 16 Mai 2012

  2. Our approach Growing Shared Value Fostering Innovation and Growth while considering societal needs (M. Porter, 2011)

  3. Our translation of the concept

  4. Our strategic question in 2012 Goals in our CSR Strategy Realities Obstacles and Opportunities Way forward How do we GROW shared value in Romania?

  5. How do we Goals: Invest in Romania’s future by changing communities’ lives R O W Shared value for our communities?

  6. Goals: Our ambition To foster growthandchange people’s lives by investing in strong, sustainable communities

  7. How do we foster community growth, while at the same time following our business goals?

  8. Goal: To Invest in Romania’s future by changing communities’ lives Reality – National impact can only be achieved through local focus O W

  9. Goal: To Invest in Romania’s future by changing communities’ lives Reality – National impact must be achieved through local focus Obstacles: How can we choose the communities we are targeting? W

  10. Obstacles – Whom are we talking to? 10 assets Over 350 communities One third of Romania!

  11. Obstacles – Heterogeneous demographics

  12. How do we Goal: To Invest in Romania’s future by changing communities’ lives Reality – National impact must be achieved through local focus Options: Create “action teams” and identify hot spots for each community W Shared value for our communities?

  13. Options – Action Teams to Identify Hot spots Our solution Cultivate responsible business behavior Community development

  14. Options – Action Teams to Identify Hot spots Step 1 – Cultivate Responsible Business Behaviour

  15. Options – Action Teams to Identify Hot spots Step 2 – From needs to action: Community Development

  16. Options – Action Teams to Identify Hot spots Community development plan

  17. Goal: To become Romania’s partner in creating sustainable value Reality – Sustainable business means addressing primarily those communities where you conduct business Obstacles and Options: Addressing 350+ communities through local action teams Way forward – how do we continue to support Romania’s communities?

  18. Way Forward – Where to? “We can't solve problems by using the same kind of thinking we used when we created them

  19. Way Forward Resourcefulness: empower communities and individuals to foster positive change

  20. Thank you.

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