1 / 17

Benefits of SEO to eCommerce stores

Amazing features explaining how SEO can benefit your eCommerce store. Great insights and techniques explored. Website optimization allowing better traffic, conversion and sale!

maveninfosoft
Download Presentation

Benefits of SEO to eCommerce stores

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO Blueprint For E-commerce Improve usability, rankings and conversions

  2. SEO Blueprint For E-commerce Improve Usability, Rankings and Conversions

  3. Do you hold an eCommerce store? Just fantastic! But, how many of us knows that you have it. • Indeed, those whom you have acknowledged about it may see it and recommend others. • What about the rest? • Will you be able to achieve your targets globally? Of course, YES!

  4. How? It's fun to know! • First of all, you will need to promote your business to an audience AND • For it, you will require to display your online store where you are planning to sell your amazing products at competitive prices... There comes an importance of ONLINE MARKETING!

  5. Where "SEO" comes ahead to help you! Search engine optimization (SEO) is a powerful tool for digital marketing. It conveys successful results in terms of great ROIs for any business. It helps to get your website a Higher Ranking to gain better, • Brand impressions, • Clicks AND • Sales! Let's see,how we can leverage the rules of SEO...

  6. 1 - Research SEO helps us to know "how we can build our active users". • It all starts with researching the right "Keyword" and "Competitors". The analysis in this direction can help you to bring, • Good traffic, • Better conversion AND • The greatest of business!

  7. A - Keyword Analysis Let's start with it... It's important to target the most relevant keywords in line with specific search volumes. Make sure you choose the, • Simple and meaningful keywords • Not highly competitive keywords. Nicely analyzed "Long-Tail Keywords" work superbly!

  8. Write for viewers, not search engines Develop unique and purposeful content for your readers! • Never try overstuffing your content with keywords. • Write in a way that your viewers would just love reading it. Good content converts a gradual, yet steady flow of users onto your website!

  9. Prevent keyword cannibalization Avoid targeting the same keyword from multiple web pages on your website. It creates confusions for search engines to understand your targeted pages, the web page that you really want your readers to view.

  10. B - Competitor Analysis It's time to see how your online rivals are ranking higher than you. Check out, • What keywords they use in SEO strategies. • Why their DA and PA is stronger. • What meta they use with targeted keywords. • Where they get inbound links from. • What site architecture they have built. Try to be different and better than others!

  11. 2 - Website Analysis Following keyword and competitor research, you need to see if your website is smoothly, effectively and errorlessly running. • Find site errors regarding the links, banners, CSS, duplicate content, page loading speed etc. • It will help you to improve your eCommerce store in terms of SEO to achieve your conversion rates!

  12. 3 - On Page SEO Like off-page optimization, on-page optimization has its ownvalues. Focus on, • Keyword optimization • Website architecture • Internal linking • Rich snippets • Responsive theme • Social media integration etc.

  13. 4 - Further Evaluation Everything planned and executed need to be closely tested to know if or not it conveys the desired result. One must, • Know which keywords are converting the traffic. • Check meta (with specific keywords) to improve CTR • Initiate conversion rate optimization for each web page.

  14. 5 - Optimize Your Site Content One can start building the website content and blogs matching the best keywords evaluated till now. • Make sure what you write or have on your website must match the search queries from search results. • It helps to drive the maximum of traffic and hence the best of converion rates!

  15. Recommended SEO tools • SEOmoz Keyword Tool • Open Site Explorer • Screaming Frog • Google AdWords Keyword Tool • Authority Labs for Monitoring • Ubersuggest Keyword Suggestion Tool • Mergewords • Buzzstream • Citation Labs Broken Link Finder

  16. Just do it! Initiate understanding adequate SEO tools and strategies! SEO and other digital marketing sources are truly meant to increase: • Website usability, • Quality traffic, • More conversion AND • Repetitive visitors! Enjoy SALES from your eCommerce store!

  17. THANK YOU! For more information, Visit us at www.maven-infosoft.com Like Us /MavenInfosoft Follow Us /Maven_Infosoft +1 Us /+Maven-Infosoft

More Related