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Digital Marketing and Social Networking

Digital Marketing and Social Networking. David Williamson. Photo Sharing Websites. Photo sharing websites are becoming more and more popular over that last few years. These websites allow users to upload and share their images to anyone and everyone.

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Digital Marketing and Social Networking

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  1. Digital Marketing and Social Networking David Williamson

  2. Photo Sharing Websites • Photo sharing websites are becoming more and more popular over that last few years. • These websites allow users to upload and share their images to anyone and everyone. • Many businesses have these accounts as well to market to the growing population of these websites. (Murat) (Murat)

  3. Blogs • Blogs are a website format where a person or a group of people or in some cases companies share there onions or spread information that they feel the need to let people know. • The great thing about blogs is that they give consumers an avenue to say what they feel in an anonymous . • Some companies actually respond to these comments some by offering better service some

  4. Wikis • Wikis are basically like a dictionary on the internet that can be changed and altered by certain people. • With Wikis being able to be altered by other people it can make some companies look bad by someone putting a certain bad notice about the company. • But the company can also put certain aspects of good things as well.

  5. Social Media • Social Media is one of the biggest marketing tool for companies today. • The best thing for companies is that the can view negative feedback from their customers but also do not have to have them posted on there page for to long. • Another thing that is good for social media and sometimes can be bad is the hashtag and things that make your company trend can be a great thing. (Social Media Marketing)

  6. Smartphone usage 80 percent of Americans have a mobile device. 45 Many of these mobile devices are smartphones, which have the ability to access the Internet, download apps, listen to music, take photographs, and more. owners Pride, William M.; Ferrell (Becker)

  7. Security • Internet security is one of the biggest thing to be worried about. • When someone is online they are always going to be exposed to threats of security. • This is why it is important to make sure the computer that you are using is especially secure when you are using the same computer and entering sensitive information.

  8. Online Fraud • Online fraud is the biggest reasons one should be worried about internet security. • Understand as much as possible about how the auction works, what your obligations are as a buyer, and what the seller’s obligations are before you bid. • Find out what actions the website/company takes if a problem occurs and consider insuring the transaction and shipment. • Learn as much as possible about the seller, especially if the only information you have is an e-mail address. If it is a business, check the Better Business Bureau where the seller/business is located. • Examine the feedback on the seller (FBI)

  9. Internet Marketing • Internet marketing is marmount to most businesses successes they need to be able to keep up with the times and be able to keep up with demand. • The great thing about using the internet to market your product to a huge amount of people that you may not be able to access other wise. • Distribution of these products is also something that can be difficult or easy depending on if the company is ready for these things.

  10. Podcasts • Podcasts are an interesting thing that could have an impact on a companies marketing. • Its like a radio show that anyone can do and anyone can listen to. • If a company is trying to get their product to a certain demographic than this might be the best way to do it. (Martin)

  11. Virtual Reality Sites • Virtual reality websites where people are able to log on and play a game that is a literal virtual reality have been quite popular since the beginning of the internet. • These games have a huge amount of people who log on religiously and they are great for certain companies to advertise. • With the ads being directed to a certain demographic that the company knows is logging on to play these games it can certainly help them.

  12. Shopping Online • When someone shops online they are doing many things that could help or hurt many businesses, the price change of shopping online could be significantly less than shopping locally. • But when local companies get into being able to offer their products or services on the internet. • The fact that people are starting to do grocery shopping online shows how much things are changing and companies need to prepare for this.

  13. Online Popups • One of the advertisement schemes of many companies that is starting to become obsolete is the online popup advertisement. • The reason this method of advertisement is not working anymore is because ads like this basically make people hate your product. • By constantly annoying someone you show them that your product is annoying.

  14. Search Engines • One of the most important things in online marketing is working with search engines. • Most search engines will allow a company to be featured so your website will show up before anyone else's. • A large majority of people use search engines to find what they need on the internet so it is wise for someone who is marketing a product to realize this and help there company by utilizing this tool. (How does online search work)

  15. Cookies • An internet cookie is a way that certain companies can find your spending habits and see what things you are looking up. • When a company is able to see what you are looking up they can send ads of things they feel you are interested in. • Even most search engines have been able to collect this data and they are able to modify your search to show what you might want to see based on previous searches.

  16. Competition of Prices • It is very impotent for anyone who is in the marketing strategy to be able to understand that there is a huge difference between online sales and local sales. • Making sure you are marketing prices that are fair regardless if you are online or not is what your prices are and if they are competitive.

  17. Video Websites • Video websites are becoming more and more popular for advertisements. • Websites like YouTube are amongst the most popular as of now and they are viewed millions and millions of times and they are being more and more advertised. • If someone has a certain style of music and they are a part of a demographic that it appeals to the product that you are advertising than this can be a valued asset in you marketing strategy.

  18. Forums • Forums are an interesting place for people all of a certain interest come to talk about said subject. • This can be a great place to place a advertisement or try to market your product, this is slightly easier as you already know your target audience.

  19. Ratings and Reviews • Ratings and reviews on the internet are probably the most honest way knowing what you are going to buy is legit or not. • Even if the information is bad in most cases in the face to face talks about a company doing wrong, It is never as broodily honest as the internet. (G, M.)

  20. Questions to Consider • What will social media do to marketing in the next 5 years? • How will smartphones effect the way people buy things in the next 5 years?

  21. References • Murat, K. (n.d.). Top 5 Online Photo Sharing Websites. B4Tea.com. Retrieved May 21, 2014, from http://b4tea.com/information/must-see-websites/top-5-online-photo-sharing-websites/ • Social Media Marketing. (n.d.). Social Media Marketing Los Angeles SMM Boost. Retrieved May 22, 2014, from http://www.socialmediasmarketing.com/ • Pride, William M.; Ferrell, (2013-01-10). Marketing 2014 (Page 327). Cengage Textbook. Kindle Edition. • Becker, B. (n.d.). Why I love my PPC-6700 | Brian C. Becker. Brian C Becker. Retrieved May 22, 2014, from http://www.briancbecker.com/blog/2010/why-i-love-my-ppc-6700/ • (2010, March 17). FBI. Retrieved May 22, 2014, from http://www.fbi.gov/scams-safety/fraud/internet_fraud • Martin, T. (2012, December 12). Marketing At The Speed of Sound. Converse Digital Digital Marketing Strategy Agency Digital Sales Prospecting Social Media. Retrieved May 22, 2014, from http://www.conversedigital.com/digital-strategy/podcasting-statistics-trends-future • How does online search work?. (n.d.). Online Marketing. Retrieved May 22, 2014, from http://www.turnthepage-onlinemarketing.com/blog/2011/how-does-online-search-work • G, M. (2012, September 20). Ratings and Reviews for Quick Shopping Cart is Here. Go Daddy Blog Ratings and Reviews for Quick Shopping Cart is Here Comments. Retrieved May 22, 2014, from http://support.godaddy.com/godaddy/ratings-and-reviews-for-quick-shopping-cart-is-here/

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