Importance of Logo as a Marketing Device and Logo Designing Process

1. Importance of Logo as a Marketing Device and Logo Designing Process A logo can be a very effective marketing device. Designing a small logo, representing an entire company can be a challenging assignment, requiring lot of time and effort. Several large and successful Indian and Multi-national Companies can be recognized easily through their well thought of logos. Although successful logos appear to be uncomplicated visually, the process of creating a logo is quite tedious. There are several phases of development in the designing of a logo and only then can a client expect a strong final product. The first step in the logo designing process is when the creative advertising agency discusses the project with the client.

2. Understanding the client’s objectives for the logo is very important. The creative agency or the logo designer should gather maximum information from the client. They should also learn about the company’s target audience. Logo designing is a two-way process during which communication between the creative advertising agency/designer and the client is crucial. Once a sufficient amount of relevant information has been gathered, the advertising agency or the designer must proceed further towards the research and brainstorming stages. The research should focus on the industry, client’s history, and its competitors. Then they should conceptualize ideas and make decisions on the probable design routes. Once sufficient time has been spent on research and brainstorming, sketching of ideas should begin, followed by the draft production process. At this point, the most effective ideas developed during the sketching phase should be recreated on the computer with the addition of color and detail, and fine-tuned until they accurately represent the client’s requirements. Once this step has been completed, the next step should involve gathering feedback from unbiased outside parties. When a number of options have been created, the most effective choices should be presented to the client for consideration along with the logic behind the creation of these options. At this point, the client should consider the ideas and respond with notes. The designer must take the client feedback into consideration, and make changes accordingly. The improved logo needs to be again presented to the client. Often there are many rounds of revisions before the client is satisfied with the final product. When the process is executed successfully, the resulting logo becomes a valuable asset for the company’s marketing efforts. There are several big and small creative advertising agencies / design houses in Delhi NCR that specialize in the creation of logos. A client can choose a big or small advertising agency depending on his needs and budget.

3. Source : https://maverickindiacreative.wordpress.com/2020/02/13/importance-of- logo-as-a-marketing-device-and-logo-designing-process/