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The Next Communication Channel: Mobile Marketing and Beyond. Title slide. The Rise of the Mobile Connected Salon. Quick Stats. Connect with Your Potential Clients Exactly When You Want And Right When They Need It!. WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS

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  1. The Next Communication Channel: Mobile Marketing and Beyond Title slide The Rise of the Mobile Connected Salon

  2. Quick Stats

  3. Connect with Your Potential Clients Exactly When You Want And Right When They Need It! WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE 5 FREE Tans when you Text GOLDENTAN to 55469 golde

  4. 72% of Americans text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people Text Message than own a Television set 82% of Americans do not leave the house without their cell phones CTIA 2009

  5. SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text GOLDENTANto 55469to Receive 5 FREE Tans! Text Call to Action Live Demonstration “Try it on your phone Now!” GOLDENTAN 55469 When client texts, They are entered Into the database! To: 55469 MSG: goldentan TEXT MESSAGING 101

  6. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience • Instantly Deliver: • Video • Your Commercial • A Demonstration Instantly Deliver: A Mobile Landing Page. • Instantly Deliver: • Pictures • Coupons • Links to Website • And more YOUR COUPON HERE!

  7. Timely Promotions = Higher Redemption Rates • Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! • Putting the Offers Right in the Hand of your Current and Potential Customers! • = More Transactions per Month Regal Salon: Come in today or tomorrow and get a FREE lotion with any Tan Package. Exp. 4/8 http://salon.com Reply STOP 2end Shannon’s Salon: Our premium Spray Tans for $20 OFF this weekend only, FWD 2 friends, call for appt; (816)223-8584 Reply STOP 2end Tan World: Free upgrade to Silver package this week only code mb8932, show msg 2 redeem, exp. 5/2 Reply STOP 2end

  8. (Example of Return-on-Investment on a small scale) 4% or Higher Redemption Rate on Promotion or Coupon 1,000 Customers in your database Average Transaction Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 40+ Customers walking in, setting an appointment or visiting? $35 average ticket? $1,400

  9. The Mobile World 101 • Point of Sale • Create engagements with every customer that walks in the salon to • encourage them to text. Build a database of 9-20 customers per • day. • Add the Mobile “Opt-in” Option to your • current Website • Options to capture online traffic into the • Mobile database from the web • Traditional Media (capture new clients) • Add the Mobile Call-to-Action to • every Advertisement; print, radio, • coupon, event, TV, etc. 3 Components to Database Building To: 55469 MSG: Tanning

  10. Point of Sale Capture Your Current Customers into Database! Options Might Include: Offer each client an instant coupon for a FREE upgrade! Have them Text to get the Instant Coupon! At check-out use flyers, hand-outs, or Displays to encourage them to Text for a coupon for Next Visit; (Coupon can expire within a month to encourage a quick repeat visit) Have Customers Text-in for an instant discount of 20% OFF today’s purchase Future Text-Promotions to Current Clientele will help drive Product sales, increase frequency of visits, help stay top-of-mind So clients refer business, and more… Angelo Mendi: 20% OFF next visit with purchase of any accessories, code mb239, FWD to friends, exp. 5.15.11 Reply STOP 2end

  11. Capture Web Traffic into Database! Tan World: 1 Month of Free Tanning when you buy 2 months this week only! Coupon code mb2341 Reply STOP 2end Instant Coupon for 1 month Of FREE Tanning! Enter mobile number Donate NOW! Send to my Mobile Phone Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when….

  12. Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience • Instantly Deliver: • Pictures • Coupons • Links to Website • And more More Conversion = 5-10% Increase in Overall Customer base Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database. Future text-promotions will be delivered right to their handset equating to NEW CUSTOMERS! YOUR COUPON HERE!

  13. Add Mobile’s Call-to-Action with every traditional marketing initiative! Adding “Mobile” to traditional improves the Effectiveness by more than 30% T-Shirts Print Campaigns Radio Outdoor Banners FREETanning for a MONTH? Text FREETAN to 55469 Some exclusions may apply. • Text MYTAN to 55469 for an Unbelievable Coupon! • Text GOLDEN1 to 55469 for a Mobile ONLY Tanning Discount you won’t get anywhere else. • Text TANNERY to 55469 now for a FREE Month of Tanning; Offer gets an auto-generated coupon for 1 FREE Month of Tanning with the purchase of 2 other months. • The 12 Years of Tanning in 12 Months Grand Giveaway!! We are giving away 12 Years of FREE Tans to 12 people every month this year. Text GRAND to 55469 now to Enter.

  14. Send Promotions to your Database to do More • Than Just Coupon! • Capture Email • Support Causes • Increase Social Network Followers • More Transactions per year Tannery Salon Style: Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. http://salon.wap Reply STOP 2quit Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit Salon James: We will be doing FREE Tanning for anyone participating in this years Red Cross Walk! Bring in your registration and see how we support the community. Tannery: To complete your entry to win FREE Tanning for a year, reply w/ your email address and watch for more great deals! Reply STOP 2 quit

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