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Introduction : Director General HÅKAN HALLSTEDT

Introduction : Director General HÅKAN HALLSTEDT. Is horse racing a dying business?. “The reports of my death have been greatly exaggerated” Mark Twain. Horse Racing , $m, GGR. Source: H2 Gambling Cap, Gambling Commission, PMU. The S wedish perspective – sales development.

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Introduction : Director General HÅKAN HALLSTEDT

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  1. Introduction: Director General HÅKAN HALLSTEDT

  2. Is horse racing a dying business?

  3. “The reports of my death have been greatly exaggerated” Mark Twain Horse Racing, $m, GGR Source: H2 Gambling Cap, Gambling Commission, PMU

  4. The Swedish perspective – sales development ATG turnover 2010-2013, $m ATG turnover 2013 Q1-2014 Q3, $m Turning point? Source: Swedish Gambling Authority

  5. To conclude: Dying? – Never, but structural change and adaption seem necessary. • Aging target group and the perception of the new consumer? • The transaction – adaption to AML compliance – too little, too slow? • Cross border operation need further transparency and overall due diligence. • Improvement of gamblers security. • Lag of technology. • Product development and fresh look on revenue models.

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