PESTLE

1. PESTLE Analysing Impact of External Factors on Business

2. PESTLE • Political • Economic • Social/Cultural • Technological • Legal • Environmental

3. Political Factors • How will the following impact your business? • How do we factor them into business decisions? • Stability of the state and government • Type of government and its attitude to business (laissez faire or interventionist) • Attitudes to taxation – FISCAL POLICY • Attitudes to money – MONETARY POLICY

4. Economic Factors • How will the following impact your business? • How do we factor them into business decisions? • The rate of inflation • The amount of unemployment • Exchange Rates • Interest Rates • Rate or prospect of economic growth • Business confidence

5. Social/Cultural Factors • How will the following impact your business? • How do we factor them into business decisions? • Demographic factors, such as… • Aging population in Europe, young populations in MEDC and NIC countries (population pyramids), rising or falling population • Migration and minorities • Attitudes to women and gender roles • Changes in taste and fashion

6. Technological Factors • How will the following impact your business? • How do we factor them into business decisions? • Speed of access to information • Language/Cultural barriers • New production techniques • Possibilities of internet marketing • Communications and transport infrastructure • Innovation in products and product development - attitudes

7. Legal Factors • How will the following impact your business? • How do we factor them into business decisions? • Consumer protection legislation • Employee protection legislation • Competition • Social and environmental legislation

8. Environmental Factors • How will the following impact your business? • How do we factor them into business decisions? • Emissions of greenhouse gases • Pollution • Waste disposal • Location of premises • Weather events and other disasters • Health issues