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Sources of Information

Sources of Information. Advertising: Nanotechnology is an all-purpose marketing term that implies "our science is more science-y." Fiction: nano machines will either Cure all diseases instantly. Somehow consume all matter in self-replication. Example Product: Nansulate.

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Sources of Information

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  1. Sources of Information Advertising: Nanotechnology is an all-purpose marketing term that implies "our science is more science-y." Fiction: nanomachines will either Cure all diseases instantly. Somehow consume all matter in self-replication.

  2. Example Product: Nansulate Phase-change media (PCM): melting nanoparticles in nonmelting gel support ("nanogel"). Nonfluid material with the thermal benefit of the large latent heat of melting. Uses PCM in a paint to slow heat transfer(0.017 W/mK). Actually uses buzzwords in a product to accelerate money transfer($89.95/gal).

  3. Public Perception Lack of definition for advertising materials. Public can easily be swayed towards a strong optomistic or pessimistic view with little information depending on: Which application of nanotechnology is presented(e.g., high-density data storage is perceived as safer than nanoparticulate sunscreen) Existing political viewpoint(those who favor regulation in unrelated industries perceive lack of environmental effects studies to be evidence of risk)

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