Holii - About Holii Women Fashion Online

2. CONTENTS WHERE WE COME FROM WHY ARE WE HERE WHAT MAKES US STAND OUT INTRODUCTION OUR VALUES TARGET CUSTOMER DESIGN AND CRAFTSMANSHIP PRODUCT LOOK BOOK HOLII KIOSK

3. WHERE WE COME FROM A great brand is the reflection of a strong culture. Holii, made in India reflects that joy, the complexity and the sheer brilliance of India through innovative design. Holii is the result of the original thinking of Kishore Biyani, the most innovative and courageous retailer of modern India and Dilip Kapur, for whom Hidesign has always been defined by rebellion against uniformity. Holii marks the entry of a strong, unique voice, with its decidedly India inspired designs, in a market saturated with fashion from the West. Holii is the expression of a woman who enjoys colours and is eclectic in her style. Holii is available through exclusive boutiques and over 42 multi brand outlets. Holii is well positioned for rapid growth as the Indian fashion landscape evolves; and the customer confidently projects her Indianness globally.

4. WHY ARE WE HERE Holii was born out of a desire to create a great Indian brand that reflects both the aesthetics of a sophisticated culture and the modernity and buzz of the most complex women in the world. Holii’s goal to create a space for original Indian fashion is as clear as her pride in being born in India.

5. WHAT MAKES US STAND OUT Colourful in Attitude Colours are central to Holii design as they are to the lifestyle of modern Indian women. Through the vivacious hues of the products, Holii celebrates the joy and energy of everyday India that is abuzz with optimism both socially and professionally. Innovation in Design Holii will always be unique, neither European nor Chinese, but a fusion of all that excites us. She constantly innovates in design and techniques to create the original story of Indian fashion, fuelled by the past and the rush to discover ‘the modern life’ always changing. Premium Handcrafted Leather Holii bags and accessories are made from premium leather. The bags are handcrafted and assembled by hand. The intricate surface are created by embossing and dyeing the leathers.

6. INTRODUCTION A great brand is the reflection of a strong culture. Holii, born in India reflects that joy, the complexity and the sheer brilliance of India through innovative design. It emerges from the delightful chaos of modern India; born out of a desire to reflect both the aesthetics of a sophisticated culture, the modernity and the buzz of the most complex women in the world. We are passionate about the colors, chaos and complexity of modern India. Our premium hand- crafted leather bags and accessories are known for being colorful and glamorous. Through the vivacious hues, Holii celebrates the joy and energy of everyday India that is abuzz with optimism both socially and professionally. Innovation is imperative for Holii; we bring a new wave of innovative Indian centric fashion based on the unique heritage and craftsmanship that is still alive in India.

7. OUR VALUES OUR VALUES CONFIDENT CONFIDENT Trend Setter Chic Chic Sophisticated Traditional Empowered Time Less

8. TARGET CUSTOMER DEMOGRAPHICS 1. Target - modern women 2. Age from 24 - 45 TARGET CUSTOMER 3. The customer group would be high class or affluent PSYCHOGRAPHICS 1. Targeting contemporary women who want a touch of traditional elegance and colors. 2. A consumer whose consumption habits and lifestyle are one of a luxurious society and also middle class, a modern woman who has total composure of herself. 3. Perceives luxury goods as status

9. DESIGN & CRAFTSMANSHIP Holii is the exciting new face, internationally, in the design of leather bags. In a crowded world of Italian, French and Japanese designs, Holii freshness and originality comes from its Indian heritage and refinement. Holii is an expression of your modern life: that is why it is perfect for your clothes, Indian, fusion or Western, a celebration of your colorful life. Indian designs at its original best. Great craftsmanship comes alive in your Holii bag. The intricate design is meticulously embossed, and hand dyed to bring alive the beauty that is our great heritage. Our leather bags are constructed by hand and glued together before they are stitched. Slow and painstaking: But that is how great leather bags are handcrafted. There is no bulk production, no assembly line; every bag is individually numbered hand cut and piece together. Holii always look for giving the customers something new which is why we come out with a range of products several times a year. A variety of fashion leathers and exquisitely woven textiles are constantly developed by our designers. Holii has always tried to reflect the ever changing lifestyle of the modern Indian women through the designs.

10. HOLII PRODUCTS New fashion ranges consisting of handbags, wallets, mobile covers, laptop bags are introduced several times a year and reflect Holii’s continuous innovation and quick response to the constantly lifestyle of our customers. Bags Keeping the inspiration Indian and the driver modern, Holii bags are designed with India motifs on contemporary global bag shapes. The Holii customer can pick from a wide range of shoulder bags, totes, cross-bodies and clutches. Smalls and Accessories Each range of Holii handbags are complimented by fashionable wallets, bi-folds, mobile covers and travel kits that follow the collection lines. Footwear Hand Crafted by some of India's finest artisans, Holii brings to you a line of handcrafted fine leather juttis and kolhapuris that speak the charm of a true old school artisan with the design sensibilities of a modern and luxury shoe brand. The collection is inspired by the vibrant handcrafting culture of India.

11. PRODUCT OPTIONS HANDBAGS TOTAL OPTIONS – 122 CATEGORIES OPTIONS PRICE RANGE HANDBAGS TOTES SLINGS CLUCTHES BACKPACKS LAPTOP BAGS DUFFEL MAKEUP POUCHES WALLETS MOBILE COVERS 16 15 18 8 6 8 4 6 23 18 4495 - 5995 4995 - 6995 2495 - 4995 2495 - 3995 4995 - 5495 5995 - 7495 7995 - 11995 995 - 1495 1595 - 2295 999 - 1499 FOOTWEAR TOTAL OPTIONS – 75 CATEGORIES OPTIONS PRICE RANGE MOJRIS SLIP ON MOJRIS KOLHAPURIS 35 15 25 1999 – 3499 2299 – 2499 1999 - 2999

12. handbags

15. smalls & wallets

16. footwear

19. KIOSK PROPOSAL

20. Holii kiosk