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1.02 Understand career opportunities in Marketing to make career decisions

1.02 Understand career opportunities in Marketing to make career decisions. Career Opportunities. Identify types of businesses that offer careers in marketing .

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1.02 Understand career opportunities in Marketing to make career decisions

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  1. 1.02Understand career opportunities in Marketing to make career decisions

  2. Career Opportunities • Identify types of businesses that offer careers in marketing. • Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. • The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. http://marketing.about.com/cs/marketingjobs/a/careers.htm

  3. Marketing Careers • Describe the following marketing careers: • Marketing research – learn about the markets and what influences customers’ purchasing decisions • Advertising – reach out and attract customers • Product management – functions pertaining to the product component of the marketing mix • Distribution/Warehousing – channel management • Sales – influencing the customer to purchase • Retailing – store management • Service marketing – marketing intangibles • Customer service – satisfying customers • Public relations – improving the company’s image

  4. Skills necessary for marketing careers • Describe well-recognized traits and skills needed for success in marketing careers. • Define each one. • Honest and trustworthy • Knowledgeable (about sales and product) • Enthusiastic • Technically savvy • Reliable • Self-motivated and goal oriented • Communication skills (communication is at the center of all marketing activities)

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