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AHTD Symposium - Direct Drive Motors. April 4-5, 2006 Tom England. The Differentiators. Today’s Lineup. Direct Drive overview New Cartridge DDR ™ Additions 3 new smaller frames GOLDLine DDR Application wins New indexing offering to take on CAMCO DDL Update.
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AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators
Today’s Lineup • Direct Drive overview • New Cartridge DDR™ Additions • 3 new smaller frames • GOLDLine DDR • Application wins • New indexing offering to take on CAMCO • DDL Update What’s the first slide always for Direct Drive?
Why Customers Use Direct Drive To gain Benefits of Eliminating Mechanical Transmissions • Clean mechanical assembly • Lower parts count • Reduce assembly time • Improved servo performance • Increase accuracy up to 50 times • Eliminate resonance and oscillation problems • No need for inertia “matching” • Zero maintenance • No Belts to tighten or adjust • No gears to lubricate or leak • Reduce machine down time – no mechanical transmission parts to break • Hollow shaft option • Quiet performance…up to 20db reduction The Differentiators
DDR Product Formats Significant integration, best package fit Apply where performance is King Frameless DDR parts set Easy to integrate, package size fixed Apply for indexing or where load needs to be supported Fully housed GOLDLine DDR Easy to integrate, package size fixed Apply where bearings already exist in machine Cartridge DDR™ • As the leader in DDR product technology, Danaher Motion provides 3 DDR solutions to match best with your machine DDR Product Format Best Application Fit
Kollmorgen Cartridge DDR™ Award Winning DDR technology made even simpler to apply!! …..and at a great price! The Differentiators
Kollmorgen Cartridge DDR™ • Torque range of 4.6 - 59 Nm • 3 frame sizes 4.25”, 5.4” and 7.4” square • Speeds to 2500 rpm • Mounting tolerances required: very forgiving for wide application • .005” TIR…2.5 times as much as large frame CDDR • .004” perpendicularity • .004” shaft mis-alignment • Simple coupling arrangement • Very simple mounting process • Sine encoder feedback…524K counts per rev The Differentiators
Kollmorgen Cartridge DDR™ Where to Sell • Where mechanical transmissions: • Limit performance • Are the wrong package size • Printer drum drives • Drums for flexo printing • Rollers die cutting • Feeders • Incremental motion press feed • Large ballscrews • Vertical press • XY stages…high performance but less $ than DDL solution • How to sell CDDR • Sell the differentiation of the CDDR • Unique servo solution • Causes the customer to think about the design of their machine • Locks you in to motor/drive business • Sell as alternative to frameless competition • Strategy: • Get one axis with CDDR and pull through additional AKM axes The Differentiators
Kollmorgen Cartridge DDR™ CDDR Value Proposition: The SFCDDR will provide: • superior servo performance (accuracy, bandwidth, noise) • save up to 40% in overall length of the servo package • eliminate maintenance …and do it at about the same purchase price as the combined motor/transmission/labor of a conventional servo system The Differentiators
Cartridge DDR Sales Tools • Website • The DDR story • Animation • System performance curves • Motor CD sheets • 3D CAD drawings • Application Success Stories • Animation for large frames • Installation CD for large frames • Selection Guide The Differentiators
CAMCO Mechanical Indexers • Mechanical Indexers • Fixed # of index points • Fixed index angle • Backlash affects accuracy • Requires regular maintenance
Green is core product offering (90%+ of sales) • Note: • move customers to (2) –0512 magnet ways and away from -1024 • (2) –0512 are less $ than (1) -1024 5 day lead time!! (PD target by June 2006) for core product