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Myers EXPLORING PSYCHOLOGY (6th Edition in Modules)

Myers EXPLORING PSYCHOLOGY (6th Edition in Modules). Module 44 Social Influence James A. McCubbin, PhD Clemson University Worth Publishers. Social Influence. Conformity adjusting one’s behavior or thinking to coincide with a group standard Normative Social Influence

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Myers EXPLORING PSYCHOLOGY (6th Edition in Modules)

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  1. Myers EXPLORING PSYCHOLOGY (6th Edition in Modules) Module 44 Social Influence James A. McCubbin, PhD Clemson University Worth Publishers

  2. Social Influence • Conformity • adjusting one’s behavior or thinking to coincide with a group standard • Normative Social Influence • influence resulting from a person’s desire to gain approval or avoid disapproval

  3. Social Influence • Asch’s conformity experiments

  4. Social Influence • Informational Social Influence • influence resulting from one’s willingness to accept others’ opinions about reality

  5. Social Influence • Milgram’s follow-up obedience experiment

  6. Social Influence • Social Facilitation • improved performance of tasks in the presence of others • occurs with simple or well-learned tasks but not with tasks that are difficult or not yet mastered • Social Loafing • tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable

  7. Social Facilitation

  8. Social Influence • Deindividuation • loss of self-awareness and self-restraint in group situations that foster arousal and anonymity

  9. Social Influence • Group Polarization • enhancement of a group’s prevailing attitudes through discussion within the group • Groupthink • mode of thinking that occurs when the desire for harmony in a decision-making group overrides realistic appraisal of alternatives

  10. Social Influence • If a group is like-minded, discussion strengthens its prevailing opinions

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