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www.smartershade.com

Investor Overview April 2013. www.smartershade.com. SMARTERSHADE PRODUCT . Patented, film based shading system integrated into a window. SMARTERSHADE. SMARTERSHADE PLATFORM. A window can go from dark to clear with a physical shift of one film against another.

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www.smartershade.com

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  1. Investor Overview April 2013 www.smartershade.com

  2. SMARTERSHADE PRODUCT Patented, film based shading system integrated into a window. SMARTERSHADE

  3. SMARTERSHADE PLATFORM A window can go from dark to clear with a physical shift of one film against another. • Intellectual Property (1 patent issued, 2 pending) • Use of special films to control light transmission • Pattern on films required to achieve tinting effect • Methods of film manufacture • Mechanical (manual) control systems SMARTERSHADE

  4. MARKET LANDSCAPE EXISTING – Shading systems for light, heat, and privacy control. + + 20 -30% ENERGY SAVINGS $13B MARKET = Last < 5 years Limited Energy Savings Awkward EMERGING - “SMARTGLASS” = Glass that changes tint when voltage is applied. = SMARTERSHADE

  5. ARCHITECTURAL SMARTGLASS MARKET @ projected SmarterShade cost $5.3B Market @ current SmarterShade cost $4.2B Market @ projected EC cost @ cost of current technologies Cost per square foot (declining) SMARTERSHADE

  6. HOW WE ARE UNIQUE • Benefits of smartglass at ¼ of the price • No voltage = no electrician needed to install • Simple user interface = no awkward cords or rods • 4 to 5 times longer life vs. blinds/ shades • Do not need to purchase a new window SMARTERSHADE

  7. CAPITAL LITE VALUE CHAIN FABRICATION of SMARTERSHADE SYSTEM FILM SUPPLY WINDOW OEMS SmarterShade Contracted Supply Integration of System into a Window SmarterShade Customers Customer Owned Channel to End User • SmarterShadeRelationships SMARTERSHADE SMARTERSHADE

  8. GO TO MARKET PLAN 1 Interior Windows 2 Residential 3 Commercial SMARTERSHADE

  9. BUSINESS MODEL ROYALTY PAID TO SMARTERSHADE = % of CUSTOMER SALES 15% FILM + FULL FABRICATION IP 10% FILM + PARTIAL FABRICATION IP FILM ONLY 5% COMPONENTS OF SALE COMMERCIAL RESIDENTIAL INTERIOR WINDOWS SMARTERSHADE

  10. FINANCIAL PROJECTIONS Business model drives high profitability and scale. 3 Commercial 2 Residential 1 Interior SMARTERSHADE

  11. MILESTONES We have invested in technology development and are now preparing for product launch. Commercialization (2012 +) Technology Development (2008- 2011) • Company Founded • $100K from 5 customers (development fees) • Films passed tests for initial applications • Built IP Position • First patent issued • Window system development completed • Market 1 launch (Nov 2013) • Market 2 launch (Q2 2014) • Secured film supply SMARTERSHADE

  12. FUNDING SOURCE/USES PLANNED $2M CURRENT $1.3M Grant match (500K) Equity funding (1.5M) Grants (870K) Conv notes (325K) Customers / bootstrapping (155K) SOURCES: R&D Patenting Customer acquisition Value chain development Launch for interiors market Customer acquisition for residential market Utility and foreign patent filing USES: SMARTERSHADE

  13. CORE TEAM • Mike Stacey, CEO • Successful owner/ operator of home renovation businesses • 12 years mgmt consulting - focus on energy industry • MBA University of Notre Dame • BS Supply Chain Management, Penn State • Ryan Tatzel, Film Development • Expert in optical films and film patterning • BS Chemical Engineering, University of Notre Dame • Will McLeod, Window Systems Development • Industrial designer and mechanical engineer • MS and BS Engineering; BA Design, University of Notre Dame • Ted Willoughby, Business Development • BS in Business, California State • Windows and building products industry expert • Former business development executive for Milgard Windows SMARTERSHADE

  14. SUMMARY PROTECTABLE PLATFORM TECHNOLOGY SIMPLER, LOWER COST “SMARTGLASS” ALTERNATIVE CAPITAL EFFICIENT VALUE CHAIN BUSINESS MODEL CAPTURES FULL VALUE OF OUR IP CLEAR PATH TO LAUNCH FIRST PRODUCT SMARTERSHADE

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