Moritz Zimmermann V.P. Product Management & Founder

1. Moritz Zimmermann V.P. Product Management & Founder

2. 1 2 3 Questions & Answers 4 Agenda hybris is the vendor of choice when implementingdemand chain management solutions based on Oracle 9iAS Our showcase customer solved a complex B2B integration scenario with the hybris solution handling$ 500m of transaction volume The hybris functionality stack is highly complementary to other e-business applications

3. Supplier Manufacturer Distributor ProcurementHub Reseller Retail Customer Inbound service request Buying process hybris is the vendor of choice when implementingdemand chain management solutions based on Oracle 9iAS hybris develops and markets a software platform to streamline the demand chain processes of our customers. • Founded 1997 • 1000+ installations • 60+ sales and implementation partners (including names like EDS, CSC, T-Systems,Cap Gemini) • Privately held • Operating profitable since Q4 2002

4. hybris core expertise Procurement ERP Sub-Processes: Production, Manufacturing, Inventory, Logistics, Order Processing, Accounting, Financials, HR Demand Chain Management ChannelPartnerMgmt. OpportunityMgmt. Transaction HandlingE-Commerce Fulfillment, Service &Replacement ProductInformation &CatalogMgmt. Supply Chain Management CRM Sub-Processes: Analytics, Marketing Campaign Mgmt., Sales Force Automation, Call Center Mgmt. The hybris software platform addresses the key business processes for demand chain management and catalog based procurement

5. PLATINUM-PartnersGlobal system integrators targeting enterprise customers hybris partners with system integrators to deliver high quality solutions to our customers and provide sales leverage GOLD-PartnersSI´s with a local focus targeting medium sized customers (currently 50 partners)

6. The hybris solution is perfectly fittedto the demand of today´s enterprise customers

7. 1 2 3 Questions & Answers 4 Agenda hybris is the vendor of choice when implementingdemand chain management solutions based on Oracle 9iAS Our showcase customer solved a complex B2B integration scenario with the hybris solution handling$ 500m of transaction volume The hybris functionality stack is highly complementary to other e-business applications

8. Bechtle, a leading corporate reseller for IT products & services, is processing 40% of its $ 1.2bn turnover through its online sales application built on hybris. • Customer description: • Bechtle is the second largest corporate reseller for IT and services in Europe • Customer need: • Replacing proprietary but functionally very advanced custom-built demand chain mgmt. solution to achieve lower TCO and higher reliability • Customer objectives: • Reduce product information management cost • Reduce catalog production cost • Effectively integrate channel partners and key customers in solution • Reduce operating costs • Enhance performance and reliability • Reduce customizing cost in a very rapidly changing business environment • Pitched against: • SAP, ATG, IBM, Intershop • Pitch won because of: • Software architecture • Extensibility & customizability of the software to tackle complex functionality • Scalability • Customer IT Department can customize software easily

9. Automated Procurement with large Customers OnlineMarketplacese.g. emaro.com At Bechtle the hybris application supports a broad range ofe-business initiatives on a homogeneous platform • Sell-Site • Resellers • Corporate Customers • PRM Portal Hosted Procurement for SME Customers • B2B • Demand-Chain-Management Application • Personalization • Multi-Channel Management • Product-Configurator • Complex Price Calculation • Partner-Stores • Merchandising • ERP-System • Products • Availability • Order-Entry BechtlePrint-Catalog

10. Customer Showcase Live Demo

11. Backend J2EE Appserver /hybris Framework SAP R3 APO 9iAS App. Server hybrisCore hybrisWeb App. RFC JCo BW SAP CRM 3.x hybris integrates seamlessly and in realtime with the SAP back-end of Bechtle • B2B • Demand-Chain-Management Application • Personalization • Multi-Channel Management • Product-Configurator • Complex Price Calculation • Partner-Stores • Merchandising • ERP-System • Products • Availability • Order-Entry

12. 1 2 3 Questions & Answers 4 Agenda hybris is the vendor of choice when implementingdemand chain management solutions based on Oracle 9iAS Our showcase customer solved a complex B2B integration scenario with the hybris solution handling$ 500m of transaction volume The hybris functionality stack is highly complementary to other e-business applications

13. ERP/CRM ISVs AppServer ISVs The hybris functionality stack is highly complementary to other e-business applications hybrisFunctionality Stack Demand Chain Mgmt. Catalog Mgmt. E-Commerce E-Procurement Content Management ISVs

14. Database Application Server The hybris software extends the Oracle 9iAS platform with a component framework for demand chain management and catalog management Catalog Mgmt. E-Commerce Procure-ment hybris Core DemandChain Mgmt.

15. Integration of back-end systemsthrough 9iAS Integration • Using industry standard connectors(JCA) • Integration of business partners throughWeb Services interface • Supporting XML-industry standards(BMECat, OpenTrans, OCI, etc.) hybris builds on Oracle 9iAS Integration for seamless integration with back-end systems and business partners Sales Partner Customer Supplier 1 Supplier 2 • Back-End Systeme • SAP • Siebel • Baan • etc. XML XML XML XML XML XML

16. The hybris solution – USP´s in a nutshell

17. 1 2 3 Questions & Answers 4 Agenda hybris is the vendor of choice when implementingdemand chain management solutions based on Oracle 9iAS Our showcase customer solved a complex B2B integration scenario with the hybris solution handling$ 500m of transaction volume The hybris functionality stack is highly complementary to other e-business applications

18. www.hybris.com Thanks for your attention