Cyber Transportation Logistics

1. Cyber Transportation Logistics Architecting a Global Value Chain for Services

3. Distribution of Firm Size in Arkansas

4. Information Technologies for Small and Medium Enterprises • In the U.S., less than 10 percent of SMEs use state incentive programs • Knowledge-based service economy with automatic identification of merchandise • Setting aside the service economy, one million vacancies in the manufacturing sector • Some responsibility for supply chain logistics may rest on the shoulder of these manufacturing SMEs, in addition to the shippers

5. E-commerce core functions: 1993-2001 (Chu et al. 2007)

6. E-commerce core functions: 1993-2001 (Chu et al. 2007)

7. How does today’s information technology contribute • How does modeling and simulation assist in a value chain for services? • What are the current thoughts on the services provided by a fourth Party logistics broker? • How does one valuate “value” in a service chain that would include not only traditional business metrics, but also national and international security? • How is in-transit visibility evaluated in a value chain, and what are its enablers?

8. An Instance of Vehicle Tracing System (You 2006)

9. Identity Solutions & Information Quality Identification technologies (RFID, Bar code…) facilitate quality real-time data collection for track/trace. The archived supply-chain transactional data are commonly collected through keyboarding Typically, 80% of the effort in data mining is spent in cleaning the data, and only 20% in analysis. Collecting transactional data through auto-ID alleviates these shortcomings and will lead to higher-quality information and richer knowledge.

10. Science of Logistics Planning & Execution • Has progressed significantly over the last two and three decades • The “curse of dimensionality” in solving these business problems has been tempered through: • asymptotic error bounds • a priori/robust optimization • weight matrices for location and allocation • Applications in • site location • location-routing, • competitive allocation of products/services, • spatial economic forecasting

11. Software Interoperability • The ability of diverse supply chain logistics systems to exchange information and to use the information that has been exchanged. (IEEE Definition) • Legacy applications should not be ignored as we discuss software interoperability. • Software Interoperability can be achieved through the use of standard implementation such as web services and middleware wrapping.

12. Modeling CTL in a Virtual World Three-dimensional (3D) virtual worlds, like Second Life (SL), provide a modeling-and-simulation (M&S) platform investigating ubiquitous computing, location-aware systems, virtual RFID, massive use of sensors, smart devices, workflows testing these technologies in a simulated world before deployment could lower costs

13. Human-Centered Distributed Logistics Network • Design of Natural Human-Agent Interaction Deployment of intelligent agents, which are used to support the delegated information processing on behalf of the human users • Modeling Team Decision-Making in Multi-Cultural Contexts This investigates the effects of cultural differences on team performance, behaviors, and team cognition

14. Two Major Paradigms of Supply Chain Management (Li 2008) • Three-stage view Procurement, conversion, and distribution • Three-flow view Financial, information, and product flows

15. Educational Implications

16. Progress to date 2007 - Identity Resolution National Conference (ASTA Grant 06-CAT-01 ) 2007 - Mid-America Transportation Technology Education Center (FedEx, JB Hunt, NSF, Wal-Mart,) 2007 - Second Life as a platform for modeling & simulation (ASTA grant) 2006 – International Workshop in CTL in Hong Kong, Faculty exchange visit with CityU (UALR), CityU of Hong Kong); 2008 - Second International Workshop on CTL – Petit Jean Mtn, AR (Rockefeller Institute, UALR) 2005- Aquaculture/Fisheries Center (USDA, NSF)

17. An Application in AR: E-Commerce for Aquaculture • Marketing margin/market bill is high • Catfish (See Fig), • Baitfish > 15 X farmer’s price

18. GPS Automated Vehicle Location demo

19. Virtual Laboratory for Identity Solutions • Collaborative Research and Solutions Development for various identification problems: • Personal ID , ID theft • Intelligent supply chain (EPC global network) • Food, agriculture and fishery tracking and tracing for authenticity and safety • Partnering with Information Quality Lab at UALR • Partnering with the Cyber Transportation Logistics • Partnership with other research centers and industries in Arkansas • Funding is primarily needed to: • Hire graduate/undergraduate research assistants • Research equipment and writing grant proposals. Laboratory for Global Identity Solutions

20. Cyber Transportation Logistics Information and Identification Technologies Science of Logistics and Decision-Making Human-System Interaction Formal Education and Workforce training Intelligent Logistics and Value Chain Management Globally Competitive SMEs in Arkansas Services Agriculture (including Aquaculture) Manufacturing

21. Looking Ahead Globalization, technology and an ever-changing world create significant challenges and opportunities The world is converging toward the development of robust and automatic systems of in-transit visibility With today’s telecommunication network, E-commerce evolved into Mobile Commerce Supply-chain compliance-software provides electronic collection, standardization and organization of supplier information to facilitate cross-border world trade For Aquaculture industry in AR, 5 AR campuses are keen to provide leadership to develop strategies for electronic marketing of the products..

22. Questions?