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Maximize Holiday Sales! Drive Traffic with Effective Advertising Strategies

Between October and February, local businesses need a plan to drive traffic during the critical holiday season. Learn how to formulate effective advertising strategies to attract customers and increase sales.

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Maximize Holiday Sales! Drive Traffic with Effective Advertising Strategies

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  1. small BUSINESS/ BIG IMPACT

  2. The most important 5 months! • Between October and February is a critical time for local businesses • From Fall sales, to the Holiday’s, to New Year’s clearance and Valentine’s Day you have to have a plan to drive traffic: • What will you do? • How will you do it? • What do you want to achieve?

  3. Advertising Strategies • When formulating a holiday advertising strategy, retailers that start early win the race for consumer attention. • Television spots that include complimentary services like free gift-wrapping, personal shopping or even free shipping, connect with viewers and respond to their needs for more value for their money. These “extras” also create buzz and drive traffic into a store. • Partner with neighboring merchants to place ads for a special holiday event, such as an open house or sidewalk sales. Plan these activities at the same time as community holiday celebrations like a parade or tree lighting to increase interest and attendance.

  4. Advertising Strategies • Today’s shoppers are looking for value, regardless of income level, but also respond to emotional advertising that reflects the spirit of the season. Television commercials give retailers the right medium to share those emotions along with the broadest reach and the best return on their marketing investment.

  5. 1. Your customers and potential customers use it — viewing daily for long periods of time. 2. TV’s attributes of sight, sound, motion and emotion let you best communicate your message to these people. 3. Television works in dollars returned! Why TV? The answer is three simple reasons!

  6. Why TV? Market your business the Right way! Remember,Only television can give you: The right messageTo the right peopleAt the right timeIn the right place!

  7. Your Marketing Plan Includes: • Internet advertising on myhighplains.com • Social Networking Coupons • Email marketing to over 8,500 local email addresses • Online Coupons • Local Commercials on FOX 14 • Local Commercials on NBC 4 • Local Commercials on MyTV 33

  8. How it works: • Select the marketing plan that fits your needs: Investment: $1,000 per month Plus a $250 production charge all inclusive TV & eMedia

  9. How it works: • Select the marketing plan that fits your needs: Investment: $1,500 per month Plus a $150 production charge all inclusive TV & eMedia

  10. How it works: • Select the marketing plan that fits your needs: Investment: $2,000 per month $0 production charge all inclusive TV & eMedia *NBC 4 Peak Time: M-F 5:30a-11a/ M-F 3p-12:35a *FOX 14 Peak Time: M-F 5p-12:30a

  11. A Gift for Your Business By selecting a strategy that is right for your business you will get a corresponding gift! Depending on the strategy you select you will get a little gift from us that may be worth thousands of dollars in additional advertising for your business. • Some examples… • Additional commercial times in Prime Time programs this fall and winter. • Appearance on Studio 4. • Homepage banner advertisement on Myhighplains.com. • Plus much more…

  12. Sign Me Up!: • Select the marketing plan that fits your needs: Green RED GOLD Company Name: ______________________________ Contact Name: ______________________________ Phone: ______________________________ Email: _____________________________________________ Signed and Accepted: _______________________________ _____________ Authorized Representative Date By signing above you are entering into a binding contract between the entity indicated above and Nexstar Broadcasting, Inc., dba KAMR/KCIT/KCPN/myhighplains.com. The contract is subject to the Advertising Contract Terms and Conditions as set forth on Nexstar’s Contract Confirmation. A copy can be made available to you in advance. Cancellations, if allowable, are only accepted in writing. The foregoing proposal represents the extent of the contract between the two parties. Any additional stipulations should be indicated in writing on the proposal. No verbal agreements exist. If a discrepancy exists the Advertising Contract Terms and Conditions will prevail. KAMR/KCIT/KCPN does not discriminate in advertising contracts on the basis of race, ethnicity or gender and further requires that in the performance of all KAMR/KCIT/KCPN advertising agreements, KAMR/KCIT/KCPN requires that each party not discriminate on the basis of race or ethnicity.

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