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Innovative Digital Marketing

Innovative Digital Marketing. David Byrd Chief Marketing Officer. Google Driverless Car. Google Driverless Car. Google Driverless Car. SixthSense.

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Innovative Digital Marketing

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  1. Innovative Digital Marketing David Byrd Chief Marketing Officer

  2. Google Driverless Car

  3. Google Driverless Car

  4. Google Driverless Car

  5. SixthSense • SixthSense is a wearable gestural interface that augment the physical world around us that allows the user to employ hand gestures to interact with digital information.

  6. Other Cool Stuff

  7. Establish a Marketing Strategy • Rebranding/Branding • Exciting company • Industry leading products • Industry leading services • Interactive Marketing • Search Engine Optimization • Search Engine Marketing • Social Media Optimization • Web campaigns (banners, skyscrapers, tiles)

  8. Develop Marketing Goals • Website Performance • Alexa ranking starting level and continuous tracking • Select Keywords on the first Search-Engine Results Pages • Growing organic leads (MoM) • Bounce Rate < 40% • Average Time on Site > 60 seconds • SEO Objectives • Page Ranking (1st page with geo-targeting) • Traffic increase (MoM, YoY) • Lead Generation “X” per month • SEM Objectives • Average Cost-Per-Click management • Average Ad Quality Score > 7 • Average Ad Position < 6 • Ad Click-Through-Rate >2% • Click-to-Lead Conversion > 5%

  9. 97% of consumers go online to research products and services in their local area. 85% of all internet users use search engines to find new products 40% of searchers believe that companies at the top of search results are the best in their field 3 out 5 searches are done on a smart phone Google commands 67% of search engine requests Just the Facts

  10. Missing In Action • 63% of small businesses do not have a website • 25% of small business websites do not show up in search results • 60% of small businesses home pages do not show a phone number • 75% of small business websites do not present an email address

  11. Go Local with a Digital Presence

  12. Organic (Free) Search Results Google Maps (HyperLocal) Paid Search (PPC or Pay Per Click) Results Social Media Multiple Choices = Multiple Opportunities 75% of searchers never scroll past the first page of search results

  13. SEO is the process of improving the visibility of a website or web page in search engine result pages (SERPs) Make sure your website is in the leading search engines indexes (Google, Bing, Yahoo) Incorporate best practices and WC3 compliant code Develop high value and keyword rich content Develop inbound and outbound links Search Engine Optimization

  14. Internet advertising model used to direct traffic to websites, where advertises pay the publisher when an ad is clicked. Google wants to provide the best results so their users (customers) keep using the service (search) Customers want the best results to help answer questions or conduct purchases Businesses want quality leads from advertising dollars Search Engine Marketing - Pay Per Click Paid search ads provide 50% incremental clicks even when a business ranks #1 for a keyword in organic search

  15. Well written relevant ad copy with a great value proposition High quality landing page with strong call to action Relevant keywords Paid Search Necessities

  16. Includes web-based and mobile technology to interact between organizations, communities and individuals Top social media sites Facebook (955,000,000) Twitter (107,000,000) Google+ (350,000,000) LinkedIn (63,000,000) YouTube (1,000,000,000views per month (3/2013) Social Media

  17. Major search engines have started including real-time social media in results pages Social media is now a key part of any Internet marketing campaign YouTube and Twitter are key media sites that create high click through rates on SERPs Reputation management is a must when active in social media SEOcial

  18. Tactics without strategy is the noise before defeat Strategy without tactics is the slowest route to victory Why Does This All Matter? Develop a web presence that allows buyers to find you, connect with you, support you, and do business with you

  19. David Byrd dbyrd@anpi.com 214 377 0944

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