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Social Media And State Government (they can co-exist, really!)

Explore how social media can be utilized as a powerful tool for emergency communication, presenting strategies, guidelines, and examples for state government agencies.

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Social Media And State Government (they can co-exist, really!)

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  1. Social MediaAnd State Government (they can co-exist, really!)

  2. Social Media in an Emergency

  3. “In an emergency, you must treat information as a commodity as important as the more traditional and tangible commodities like food, water, and shelter.” • -Jane Holl Lute, Deputy Secretary, Homeland Security (Lesperance, et. al, 2010:3)

  4. When creating your message… • 90% of people trust word of mouth • National Weather Service: no one reacts to the first warning • Emphasize a person’s “ability to recover”

  5. The Derecho

  6. FEMA is sending generators!

  7. Where can I get my generator?

  8. These are BIG generators

  9. Don’t Forget Your Roots

  10. Getting Your Toes Wet Setting up Social Media

  11. The Rules of Social Media • The rules are set by the platform • Everyone/no one is a social media expert • “The click is the bonus.” • -Adam Connor, Associate Manager of Public Policy for Facebook • Google: Adam Connor from Facebook gives 10 tips for using Facebook for government

  12. Social Media in Government • Establish Policies & Guidelines • For the Public • For Employees • Set Up Sites • Fan Pages • Who To Follow/Like • Trusted Sources • Stakeholders

  13. How to Develop a Policy

  14. Social Media Policies • Who is your target audience? • Who are your administrators? • Who are your users? • Do you allow employees to access?

  15. How to Develop a Policy • Beg • Borrow • Steal (with permission, of course)

  16. Social Media The Ohio Department of Health

  17. Facebook

  18. ODH Facebook Page • Established during H1N1. ODH was the pilot for state agencies. • Was a one-way street of communication. • Now a tool for engaging and listening to the general public, local health departments, employees and stakeholders.

  19. Program Pages Grant Projects: • Ohio Healthy Beaches • Get Vaccinated, Ohio

  20. Managing Program Pages • Programs must apply for the page • They identify an administrator, and allow me as an administrator • At least three posts per week, no more than an average of one per day • Post approval

  21. Who to Like • Other ODH pages • Other government agencies • Local Health Departments • Trusted sources of public health information (CDC)

  22. Facebook Groups • Communicate information to stakeholders • Information would not benefit the public • Public: Everyone can see the group, find it in a search and make posts • Closed: Everyone can see the group, but only members can see and make posts • Secret: Only members can see the group/posts and make posts

  23. Twitter

  24. Emergency Communication • Stakeholder Engagement

  25. Dangerous Waters • Your content is clean…. But don’t forget about what else is out there! • When you click ‘share’ un-click the box that says ‘show suggested videos.’

  26. Your Biggest Fansor Your Biggest Concerns? Employee Usage

  27. Tessie.Pollock@odh.ohio.gov 614-644-8562

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